October 9-10, 2018 | New York City

Folio: Power-Up
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Super Early Bird Rates End May 24!

2 Impactful Days
25 Must Attend Sessions
50 Insightful Speakers
1200 Media Pros
30 Solution Partners

Speakers

Featuring 50+ Publishing Industry Leaders Sharing
Proven Strategies and Best Practices in
Content Creation, Smart Marketing,
Audience Engagement and Revenue Growth

We’re just getting started, check out our
first batch of speakers!

  • GENERAL SESSION - Lessons from New Business Models in Media

Neil Vogel

CEO
Dotdash
  • Breakout - New and Improved SEO Tactics for Editors and Marketers

Jessica Levenson

VP of Search & Engagement
TechTarget
  • WORKSHOP - Association Media: The Balance Between Mission and Bottom Line

Robb Lee

Chief Marketing and Communications Officer
ASAE: The Center for Association Leadership
  • GENERAL SESSION - The State and Business of Journalism

Eliana Dockterman

Writer
Time Magazine
  • Breakout - Leveraging Big Data for Marketing Success

Jay Webster

VP Integrated Marketing
Forbes
  • GENERAL SESSION - A Fundamental Truth: Content is Still King

David Lennon

Group Creative Director
VICE
  • Breakout - Leveraging Big Data for Marketing Success

Andrew Neblett

President
ALM Intelligence
  • BREAKOUT - Doing More With Less: Case Studies in Efficiency

Krystle Kopacz

CEO
Revmade
  • Breakout - Essential Video Strategies for Any Budget

Jason Lederman

Associate Producer
Popular Science
  • GENERAL SESSION - A Fundamental Truth: Content is Still King

Andrew Hanelly

Partner and Creative Director
Revmade
  • GENERAL SESSION - What's the Future of Print?

Rachel Fishman Feddersen

CEO & Publisher
The Forward
  • GENERAL SESSION - Lessons from New Business Models in Media

Jason Kint

CEO
Digital Content Next
  • WORKSHOP - Social, Search and Beyond: How To Amplify Your Content

Tabitha Sukhai

Site Editor
This Old House

Matthew Yorke

Chief Marketing Officer
SourceMedia
  • GENERAL SESSION - Power Up Your Future: Where Publishers Are Placing Their Bets to Grow

Gemma Postlethwaite

CEO
SourceMedia
  • Breakout - Creating & Selling Unique Custom Products

John Graney

VP, Integrated Sales
Bonnier Corporation
  • WORKSHOP - Association Media: The Balance Between Mission and Bottom Line

Natalia Bokhari

Advertising Operations Manager
American Chemical Society
  • Breakout - Power Up Your Digital Revenue With Native Advertising

Adam Ochman

VP, Content + Strategy
The Foundry
  • Breakout - New Secrets of Using Data to Shape Content Strategy

Nick Giallourakis

Digital Product Development Manager
Informa Engage
  • Breakout - Leveraging Big Data for Marketing Success

Nikesh Desai

CEO
InvestingChannel
  • KEYNOTE - Attracting and Nurturing Brand Loyalists

Danny Seo

CEO
Naturally, DANNY SEO
  • GENERAL SESSION - Lessons from New Business Models in Media

Howard Mittman

CRO
Bleacher Report
  • GENERAL SESSION - Lessons from New Business Models in Media

Sean Griffey

CEO
Industry Dive
  • GENERAL SESSION - The State and Business of Journalism

Matt Heimer

Features Editor
Fortune

Tony Lee

VP, Editorial
Society for Human Resource Management

Agenda

The media world is changing fast. Yet, the publishing community’s core mission hasn’t wavered—creating and leveraging great content to engage audiences.

Our 2018 Program is the most dynamic yet—two days of thought-provoking sessions, unparalleled networking and enlightening keynotes will immerse you in a deep dive of where media is heading.

Session Topics Include

PodcastingSelling Digital Social Media Marketing AutomationVideo Strategy Optimizing for SearchEmerging Tech Data Driven EditorialAmplifying Content Launching EventsNative AdvertisingAccount Based Marketing

Monday, Oct 08

  1. 12:45 pm

    Registration

  2. 1:30 pm - 4:30 pm

    Workshop - How to Pitch—and Increase Revenue—With Marketing Services

  3. 1:30 pm - 4:30 pm

    WORKSHOP - Association Media: The Balance Between Mission and Bottom Line

  4. 1:30 pm - 4:30 pm

    WORKSHOP - Social, Search and Beyond: How To Amplify Your Content

  5. 4:30 pm - 5:00 pm

    Early-Bird Happy Hour

Tuesday, Oct 09

  1. 9:00 am

    Welcome from the Folio: Team

  2. 9:10 am - 9:35 am

    GENERAL SESSION - Power Up Your Future: Where Publishers Are Placing Their Bets to Grow

  3. 9:35 am - 10:05 am

    OPENING KEYNOTE - How Digital Technology is Reshaping Media and Publishing

  4. 10:15 am - 10:35 am

    GENERAL SESSION - A Fundamental Truth: Content is Still King

  5. 10:35 am - 11:15 am

    Refreshment Break

  6. 11:15 am - 12:00 pm

    Roundtable - Building a Publishing Dream Team

  7. 11:15 am - 12:00 pm

    BREAKOUT - Doing More With Less: Case Studies in Efficiency

  8. 12:00 pm - 1:30 pm

    Folio: Rising Stars and Hall of Fame Awards Luncheon

  9. 1:40 pm - 2:20 pm

    Breakout - Creating & Selling Unique Custom Products

  10. 1:40 pm - 2:20 pm

    Breakout - New Secrets of Using Data to Shape Content Strategy

  11. 2:25 pm - 2:55 pm

    Refreshment Break

  12. 2:55 pm - 3:25 pm

    Breakout - Building More Meaningful Engagements on Social Platforms

  13. 2:55 pm - 3:25 pm

    Breakout - Launching & Nurturing Marketing Automation Campaigns

  14. 3:30 pm - 4:00 pm

    GENERAL SESSION - Lessons from New Business Models in Media

  15. 4:00 pm - 4:30 pm

    GENERAL SESSION - What's the Future of Print?

  16. 4:30 pm - 6:30 pm

    Folio: Community Mixer

  17. 6:30 pm - 8:30 pm

    Folio: Eddie & Ozzie Awards Gala

Wednesday, Oct 10

  1. 8:30 am

    Networking Breakfast

  2. 9:00 am - 9:45 am

    MORNING KEYNOTE

  3. 9:45 am - 10:20 am

    Breakout - Producing A Powerful Podcast

  4. 9:45 am - 10:20 am

    Breakout - Leveraging Big Data for Marketing Success

  5. 10:20 am - 10:55 am

    Breakout - Facebook and Instagram: Get the Most Out of Every Post

  6. 10:20 am - 10:55 am

    Breakout - Power Up Your Digital Revenue With Native Advertising

  7. 10:55 am - 11:25 am

    Refreshment Break

  8. 11:25 am - 11:55 am

    Breakout - New and Improved SEO Tactics for Editors and Marketers

  9. 11:25 am - 11:55 am

    Breakout - Critical Steps in Growing an Event

  10. 11:55 am - 12:30 pm

    Breakout - Why Programmatic Advertising is Worth Your Time and Marketing Dollars

  11. 11:55 am - 12:30 pm

    Breakout - Email Marketing Tactics to Engage, Convert and Retain

  12. 11:55 am - 12:30 pm

    Breakout - Essential Video Strategies for Any Budget

  13. 12:30 pm - 1:30 pm

    LUNCH & GENERAL SESSION - What Advertisers Want—and How Publishers Can Deliver

  14. 1:35 pm - 2:15 pm

    GENERAL SESSION - The State and Business of Journalism

  15. 2:15 pm - 2:40 pm

    KEYNOTE - Attracting and Nurturing Brand Loyalists

  16. 2:40 pm - 3:00 pm

    GENERAL SESSION - Town Hall Debate: Weighing in on the Major Takeaways

Community

Who Attends

Publisher
President & CEO
Editor in Chief
CTO
CRO
Marketing Director
Sales Director
Executive Digital Director
Audience Engagement Manager
Social Media Manager
VP Business Development
You!

Stellar Speakers and Sessions are only part of what makes The Folio: Show such a valuable experience. Join the community of your industry peers, partners and experts who attend each year to share ideas and make new connections.

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