October 9-10, 2018 | New York City

Folio: Power-Up
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2 Impactful Days
25 Must Attend Sessions
50 Insightful Speakers
1200 Media Pros
30 Solution Partners

Speakers

Featuring 50+ Publishing Industry Leaders Sharing
Proven Strategies and Best Practices in
Content Creation, Smart Marketing,
Audience Engagement and Revenue Growth

We’re just getting started, check out our
first batch of speakers!

Neil Vogel

CEO
Dotdash

Jessica Levenson

VP of Search & Engagement
TechTarget

Robb Lee

Chief Marketing and Communications Officer
ASAE: The Center for Association Leadership

Eliana Dockterman

Writer
Time Magazine

Jay Webster

VP Integrated Marketing
Forbes

David Lennon

Group Creative Director
VICE

Krystle Kopacz

CEO
Revmade

Andrew Neblett

President
ALM Intelligence

Rachel Fishman Feddersen

CEO & Publisher
The Forward

Jason Lederman

Associate Producer
Popular Science

Andrew Hanelly

Partner and Creative Director
Revmade

Jason Kint

CEO
Digital Content Next

Tabitha Sukhai

Site Editor
This Old House

Agenda

The media world is changing fast. Yet, the publishing community’s core mission hasn’t wavered—creating and leveraging great content to engage audiences.

Our 2018 Program is the most dynamic yet—two days of thought-provoking sessions, unparalleled networking and enlightening keynotes will immerse you in a deep dive of where media is heading.

Session Topics Include

PodcastingSelling Digital Social Media Marketing AutomationVideo Strategy Optimizing for SearchEmerging Tech Data Driven EditorialAmplifying Content Launching EventsNative AdvertisingAccount Based Marketing

Monday, Oct 08

  1. 12:45 pm

    Registration

  2. 1:30 pm - 4:30 pm

    WORKSHOP - Association Media: The Balance Between Mission and Bottom Line

  3. 1:30 pm - 4:30 pm

    Workshop - How to Pitch—and Increase Revenue—With Marketing Services

  4. 1:30 pm - 4:30 pm

    WORKSHOP - Social, Search and Beyond: How To Amplify Your Content

  5. 4:30 pm - 5:00 pm

    Early-Bird Happy Hour

Tuesday, Oct 09

  1. 9:00 am

    Welcome from the Folio: Team

  2. 9:10 am - 9:35 am

    GENERAL SESSION - Power Up Your Future: Where Publishers Are Placing Their Bets to Grow

  3. 9:35 am - 10:05 am

    OPENING KEYNOTE - How Digital Technology is Reshaping Media and Publishing

  4. 10:15 am - 10:35 am

    GENERAL SESSION - A Fundamental Truth: Content is Still King

  5. 10:35 am - 11:15 am

    Refreshment Break

  6. 11:15 am - 12:00 pm

    BREAKOUT - Doing More With Less: Case Studies in Efficiency

  7. 11:15 am - 12:00 pm

    Roundtable - Becoming a Next-Gen Media Exec

  8. 12:00 pm - 1:30 pm

    Folio: Rising Stars and Hall of Fame Awards Luncheon

  9. 1:40 pm - 2:20 pm

    Breakout - New Secrets of Using Data to Shape Content Strategy

  10. 1:40 pm - 2:20 pm

    Breakout - The ABM Approach: Creating & Selling Unique Custom Products

  11. 2:25 pm - 2:55 pm

    Refreshment Break

  12. 2:55 pm - 3:25 pm

    Breakout - Launching & Nurturing Marketing Automation Campaigns

  13. 2:55 pm - 3:25 pm

    Breakout - Building More Meaningful Engagements on Social Platforms

  14. 3:30 pm - 4:00 pm

    GENERAL SESSION - Lessons from New Business Models in Media

  15. 4:00 pm - 4:30 pm

    GENERAL SESSION - What's the Future of Print?

  16. 4:30 pm - 6:30 pm

    Folio: Community Mixer

  17. 6:30 pm - 8:30 pm

    Folio: Eddie & Ozzie Awards Gala

Wednesday, Oct 10

  1. 8:30 am

    Networking Breakfast

  2. 9:00 am - 9:45 am

    MORNING KEYNOTE

  3. 9:45 am - 10:20 am

    Breakout - Producing A Powerful Podcast

  4. 9:45 am - 10:20 am

    Breakout - Leveraging Big Data for Marketing Success

  5. 10:20 am - 10:55 am

    Breakout - Facebook and Instagram: Get the Most Out of Every Post

  6. 10:20 am - 10:55 am

    Breakout - Power Up Your Digital Revenue With Native Advertising

  7. 10:55 am - 11:25 am

    Refreshment Break

  8. 11:25 am - 11:55 am

    Breakout - Critical Steps in Growing an Event

  9. 11:25 am - 11:55 am

    Breakout - New and Improved SEO Tactics for Editors and Marketers

  10. 11:55 am - 12:30 pm

    Breakout - Email Marketing Tactics to Engage, Convert and Retain

  11. 11:55 am - 12:30 pm

    Breakout - Essential Video Strategies for Any Budget

  12. 11:55 am - 12:30 pm

    Breakout - Why Programmatic Advertising is Worth Your Time and Marketing Dollars

  13. 12:30 pm - 1:30 pm

    LUNCH & GENERAL SESSION - What Advertisers Want—and How Publishers Can Deliver

  14. 1:35 pm - 2:15 pm

    GENERAL SESSION - The State and Business of Journalism

  15. 2:15 pm - 2:40 pm

    KEYNOTE - Attracting and Nurturing Brand Loyalists

  16. 2:40 pm - 3:00 pm

    GENERAL SESSION - Town Hall Debate: Weighing in on the Major Takeaways

Community

Who Attends

Publisher
President & CEO
Editor in Chief
CTO
CRO
Marketing Director
Sales Director
Executive Digital Director
Audience Engagement Manager
Social Media Manager
VP Business Development
You!

Stellar Speakers and Sessions are only part of what makes The Folio: Show such a valuable experience. Join the community of your industry peers, partners and experts who attend each year to share ideas and make new connections.

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