SAVE THE DATE / FOLIO: SHOW 2019 / OCTOBER 30-31, 2019

Agenda

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October 8
12:45 - 5:00 pm

Registration


1:30 pm - 4:30 pm

WorkshopHow to Pitch—and Increase Revenue—With Marketing Services

Nassau West Marketing Services Revenue Digital

WorkshopAssociation Media: The Balance Between Mission and Bottom Line

Gibson Association Media Content Revenue Leadership

4:30 - 5:30 pm

Early-Bird Happy Hour


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October 9
8:30 - 8:45 am

Welcome from the Folio: Team


8:45 - 9:20 am

General SessionPower Up Your Future: Where Publishers Are Placing Their Bets to Grow

Revenue Leadership

9:20 - 9:47 am

General SessionKEYNOTE PRESENTATION: BUILDING POWERFUL PARTNERSHIPS WITH AMAZON

Revenue Digital

9:47 - 9:51 am

General SessionHow to Monetize Multiple Channels and Diversify Your Business

Leadership Revenue

9:52 - 10:20 am

General SessionA Fundamental Truth: Content is Still King

Content Revenue Leadership

10:20 - 11:00 am

General SessionA KEYNOTE CONVERSATION WITH MICHAEL KASSAN AND KEN AULETTA

Revenue Leadership

11:00 - 11:30 am

Refreshment Break


11:30 am - 12:00 pm

BreakoutDoing More With Less: Case Studies in Efficiency

Nassau East/West Leadership Content Revenue

RoundtableBuilding a Publishing Dream Team

Rendezvous Leadership

12:00 - 1:30 pm

Special EventFolio: Rising Stars Awards Luncheon


1:40 pm - 2:20 pm

BreakoutNew Secrets of Using Data to Shape Content Strategy

Content Data Digital Main Stage

BreakoutCreating & Selling Unique Custom Products

Nassau East/West Revenue Marketing

2:20 - 2:50 pm

Refreshment Break


2:50 pm - 3:20 pm

BreakoutBuilding More Meaningful Engagements on Social Platforms

Engagement Social Media Content Main Stage

BreakoutSubscription Stories: Making Paid Content Work—From Exposure to Retention

Nassau East/West Content Revenue

3:25 - 3:55 pm

General SessionLessons from New Business Models in Media

Revenue Leadership Digital

3:55 - 4:00 pm

General SessionNative Advertising - Is There Still Room For Growth?

Leadership Revenue

4:00 - 4:30 pm

General SessionWhat's the Future of Print?

Print Revenue Content

4:30 - 6:30 pm

Special EventFolio: Community Mixer


6:30 - 8:30 pm

Special EventFolio: Eddie & Ozzie Awards Gala


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October 10
8:30 - 9:00 am

Networking Breakfast


9:00 - 9:45 am

General SessionKEYNOTE PRESENTATION: CRACKING THE CODE TO CUSTOMER DEVOTION

Leadership

9:45 am - 10:20 am

BreakoutProducing A Powerful Podcast

Main Stage Content Revenue Digital

BreakoutLeveraging Big Data for Marketing Success

Marketing Data Digital Revenue Nassau East/West

BreakoutModernizing the Publishing Business: How Technology Impacts Operations

Rendezvous Leadership

10:20 am - 10:55 am

BreakoutPower Up Your Digital Revenue With Native Advertising

Digital Revenue Content Rendezvous

10:55 - 11:25 am

Refreshment Break


11:25 am - 11:55 am

BreakoutNew and Improved SEO Tactics for Editors and Marketers

Main Stage Marketing Audience Content

BreakoutCritical Steps in Growing an Event

Events Revenue Content Nassau East/West

BreakoutLaunching & Nurturing Marketing Automation Campaigns

Marketing Audience Digital Rendezvous

12:00 pm - 12:30 pm

BreakoutEssential Video Strategies for Any Budget

Main Stage Content Revenue Digital

BreakoutQuality, Safety and Transparency: Implementing a Sound Programmatic Selling Strategy

Nassau East/West Marketing Digital Audience

12:30 - 1:30 pm

General SessionLUNCH - What Advertisers Want—and How Publishers Can Deliver

Revenue

1:35 - 2:15 pm

General SessionThe State and Business of Journalism

Content Revenue Leadership

2:15 - 2:40 pm

General SessionKEYNOTE - FACEBOOK AND THE POWER OF THE PEOPLE: BUILD COMMUNITY AND MONETIZE SUSTAINABLY

Digital Content Revenue

2:40 - 3:10 pm

General SessionAttracting and Nurturing Brand Loyalists

Leadership Audience Marketing