October 9-10, 2018 | New York City
Your !
Full 2018 Program Coming Soon!
2 Impactful Days
25 Must Attend Sessions
50 Insightful Speakers
1200 Media Pros
30 Solution Partners
Speakers
Featuring 50+ Publishing Industry Leaders Sharing
Proven Strategies and Best Practices in
Content Creation, Smart Marketing,
Audience Engagement and Revenue Growth
We’re just getting started, check out our
first batch of speakers!
Neil Vogel
CEO
Dotdash
Jessica Levenson
VP of Search & Engagement
TechTarget
Robb Lee
Chief Marketing and Communications Officer
ASAE: The Center for Association Leadership
Eliana Dockterman
Writer
Time Magazine
Jay Webster
VP Integrated Marketing
Forbes
David Lennon
Global Creative Director
VICE
Andrew Neblett
President
ALM Intelligence
Rachel Fishman Feddersen
CEO & Publisher
The Forward
Jason Lederman
Associate Producer
Popular Science
Agenda
The media world is changing fast. Yet, the publishing community’s core mission hasn’t wavered—creating and leveraging great content to engage audiences.
Our 2018 Program is the most dynamic yet—two days of thought-provoking sessions, unparalleled networking and enlightening keynotes will immerse you in a deep dive of where media is heading.
Session Topics Include
PodcastingSelling Digital Social Media Marketing AutomationVideo Strategy Optimizing for SearchEmerging Tech Data Driven EditorialAmplifying Content Launching EventsNative AdvertisingAccount Based Marketing
Monday, Oct 08
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12:45 pm
Registration
-
1:30 pm - 4:30 pm
WORKSHOP - Association Media: Striking a Balance Between Mission and Bottom Line
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1:30 pm - 4:30 pm
WORKSHOP - Social, Search and Beyond: How To Amplify Your Content
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4:30 pm - 5:00 pm
Early-Bird Happy Hour
Tuesday, Oct 09
-
9:00 am
Welcome from the Folio: Team
-
9:10 am - 9:35 am
GENERAL SESSION - Power Up Your Future: Where Publishers Are Placing Their Bets to Grow
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9:35 am - 10:05 am
OPENING KEYNOTE - How Digital Technology is Reshaping Media and Publishing
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10:15 am - 10:35 am
GENERAL SESSION - A Fundamental Truth: Content is Still King
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10:35 am - 11:15 am
Refreshment Break
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11:15 am - 12:00 pm
Breakout - Assembling Today’s Publishing Dream Team
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11:15 am - 12:00 pm
BREAKOUT - Doing More With Less: Case Studies in Efficiency
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12:00 pm - 1:30 pm
Folio: Rising Stars and Hall of Fame Awards Luncheon
-
1:40 pm - 2:20 pm
Breakout - The ABM Approach: Creating & Selling Unique Custom Products
-
1:40 pm - 2:20 pm
Breakout - New Secrets of Using Data to Shape Content Strategy
-
2:25 pm - 2:55 pm
Refreshment Break
-
2:55 pm - 3:25 pm
Breakout - Building More Meaningful Engagements on Social Platforms
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2:55 pm - 3:25 pm
Breakout - Launching & Nurturing Marketing Automation Campaigns
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3:30 pm - 4:00 pm
GENERAL SESSION - Lessons from New Business Models in Media
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4:00 pm - 4:30 pm
GENERAL SESSION - What's the Future of Print?
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4:30 pm - 6:30 pm
Folio: Community Mixer
-
6:30 pm - 8:30 pm
Folio: Eddie & Ozzie Awards Gala
Wednesday, Oct 10
-
8:30 am
Networking Breakfast
-
9:00 am - 9:45 am
MORNING KEYNOTE
-
9:45 am - 10:20 am
Breakout - Producing A Powerful Podcast
-
9:45 am - 10:20 am
Breakout - Leveraging Big Data for Marketing Success
-
10:20 am - 10:55 am
Breakout - Power Up Your Digital Revenue With Native Advertising
-
10:55 am - 11:25 am
Refreshment Break
-
11:25 am - 11:55 am
Breakout - New and Improved SEO Tactics for Editors and Marketers
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11:25 am - 11:55 am
Breakout - Critical Steps in Growing an Event
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11:55 am - 12:30 pm
Breakout - Email Marketing Tactics to Engage, Convert and Retain
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11:55 am - 12:30 pm
Breakout - Why Programmatic Advertising is Worth Your Time and Money
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11:55 am - 12:30 pm
Breakout - Essential Video Strategies for Any Budget
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12:30 pm - 1:30 pm
LUNCH & GENERAL SESSION - What Advertisers Want—and How Publishers Can Deliver
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1:35 pm - 2:15 pm
GENERAL SESSION - The State and Business of Journalism
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2:15 pm - 2:40 pm
KEYNOTE - Attracting and Nurturing Brand Loyalists
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2:40 pm - 3:00 pm
GENERAL SESSION - Town Hall Debate: Weighing in on the Major Takeaways
Community
Who Attends
Publisher
President & CEO
Editor in Chief
CTO
CRO
Marketing Director
Sales Director
Executive Digital Director
Audience Engagement Manager
Social Media Manager
VP Business Development
You!
Stellar Speakers and Sessions are only part of what makes The Folio: Show such a valuable experience. Join the community of your industry peers, partners and experts who attend each year to share ideas and make new connections.
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