Media department staffers on every level at associations, non-profits, institutes and similar organizations are the glue that binds organizations to their members, and members to each other. And media departments are a major revenue driver for their organizations. But we know that factors like legacy structures, management philosophies and internal dynamics can cause media groups to be diffused. To flourish, organizations and their media departments in particular need to look for ways to unify economic drivers and to work consistently toward common purposes. That’s why Folio: is presenting the 2017 Association Media Summit.
*Attendance at The Association Media Summit is reserved for publishers and media professionals. Only representatives from sponsoring vendor/supplier organizations are invited to attend.
One of the best ways to master this changing environment is to learn directly from your peers.
And that’s exactly what you’ll do at The Folio: Association Media Summit.
The event features top minds in association media and other media markets—leaders who have successfully managed their teams through a variety of strategic and tactical challenges.
A fundamental challenge for media departments is that the products they produce are both a distinct P&L and an also an organizational asset. But there are ways for the members of cross-unit assets to collaborate without overhauling the org chart. Hear how to open lines of communication, set strategic objectives, coordinate shared services and establish KPIs and monitor progress, all while driving organizational efficiency. You’ll learn:
The media group’s value to an association is in its ability to further the mission and provide member value, but within the constraints of limited resources. In this session, listen in as association practitioners share solutions for the organizing editorial and marketing departments, using technology and data to drive efficiency, and staying ahead of the game, regardless of budget. You’ll learn:
Learn how new and emerging technologies provide a clearer understanding of member behavior and engagement drivers, and how to push that understanding to the frontlines of creating content, building audience, marketing events and increasing membership, to drive revenue. You’ll learn:
In typical non-profits, the events team works in a tax-exempt environment, because events are classified as member professional development. On the other hand, ad revenue is taxable, so there’s often a desire to keep that separate from events and sponsorship sales. How do you work smart when sales are centralized, vs. when they're not? Hear valuable perspectives on this potential synergy. You’ll learn:
At most associations and non-profits, the main goals are membership growth and fundraising. The media group, for its part, is responsible for non-dues revenue. But as a shared service, content is also used for donor conversions, membership retention and more. Hear the strategies media groups are using—including analytics and experimentation—to balance organic market coverage with other organizational goals. You’ll learn:
One of the toughest strategic challenges for associations and non-profits is balancing the exclusivity of membership with building credibility (and revenue) by serving the larger market, including both members and non-members. Listen in on a debate about both approaches, and find the right mix of open access and its revenue-producing potential, while maintaining members’ belief in the value of the membership. You’ll learn:
Associations operate in silos, with events, membership, and media often separated. Customer interactions get framed around the org chart, and opportunities are missed across the enterprise. In this innovative session, attendees will break up into teams and select one of three scenarios, with the assignment focused on harmonizing media department initiatives with overall organizational goals.
Challenges will include:
Association publishers and staffers are increasingly finding innovative ways to use social platforms to not just connect with members and provide them with valuable content, but to build an engaged online community. Learn some best practices for using social media to amplify content, interact with members, and foster a sense of community that underscores the value of association membership. You’ll learn:
AdvantageCS is the developer of Advantage–marketing and subscription software for publishers. Leading companies rely on Advantage to manage their digital subscriptions, entitlements, magazines, bundles, e-products, conferences and events, membership and donations, continuity programs, product orders, payments and customer service. Advantage also offers a comprehensive eCommerce platform, multi-channel sales, high availability, sophisticated business intelligence tools, multi-currency, multi-local taxation, direct debit processing and a multi-lingual interface.
AdvantageCS is a privately-held corporation, and has been developing software for publishers since 1979. Financially sound, with a worldwide reputation for superior software and service, AdvantageCS is a trusted partner of many global information companies.
For more information, visit http://www.advantagecs.com.
Fox Associates is America’s leading media solutions provider. Headquartered in Chicago, with offices in New York, Detroit, and Los Angeles, our national presence ensures our commitment to achieving your sales goals across multiple markets and asset platforms
Our experience ranges from consumer, trade, B2B, digital, events and non-traditional media assets- nationally and worldwide. By combining a unique blend of knowledge and technology, research and interpretations, Fox Associates continually monitors the pulse of what the industry and our clients should expect next.
Fox Associates can help you evaluate your position in the market place and create a strategy to differentiate you from your competitors. Our goal will always be to help you maximize your media opportunities through a partnership of your strengths and our sales-solutions expertise.
The James G. Elliott Co., Inc. is one of the nation’s largest national o utsourced advertising sales companies for consumer, B2B and association publishers. We make our unique knowledge base and perspective available to publishers, consulting on a project basis.
Lester, Inc. is a leading provider of outsourced marketing solutions serving B2B Media and Associations. Monitor, Discover, Grow (MDG) – Lester’s innovative Data-as-a-Service offerings – are changing the B2B audience development and retention paradigm. With MDG, clients have realized up to a seven point improvement in retention and as much as a twenty percent reduction in new audience acquisition costs. MDG improves marketing efficiency by leveraging Social Media Networks to fix the B2B data decay problem that negatively impacts the performance of outbound marketing campaigns.
Associations can tap into MDG for increased member retention and acquisition, event and conference attendee registration, and recruitment for training and certification programs. With MDG, Associations should realize a sizable reduction in marketing costs coupled with growth in revenues. Lester has a long history of leveraging leading edge technologies to provide innovative customer solutions that are backed with superior customer service.
Media Services Group’s Élan Ad software is a modern, integrated advertising sales and billing platform. Features include: CRM for Advertising Sales, Order Management & Billing, Production Workflow, Advertiser’s Portal, Digital Ad Management, Print Ad Management, Ad Server Integration, Credit & Collections, Financials and Reporting & Analytics. Optional modules include book/product sales, event management and circulation fulfillment.
For more information, visit http://www.msgl.com.
The YGS Group provides customized marketing and publishing solutions to help customers achieve their strategic business goals. YGS is headquartered in York, PA (90 minutes north of Washington, DC), with additional offices in Hershey, PA and the metro Seattle, WA area. Our multiple locations, diverse expertise, and customized business approach allow us to be an efficient, effective, and trusted partner to our association, publishing, and corporate customers across the country.
VerticalFeed makes it extremely easy for you as a trade publisher or association to provide a custom vertical information video channel to your readers, subscribers, members, and attendees. VerticalFeed works with you to develop your custom news feed, video show daily, case study or video buyer’s guides using both our platform and expertise. We then produce your product, and combine with your branding and sponsor elements. It’s a simple, powerful service that will increase revenue, engagement, time-on-site, and conversions.
For more information, visit http://www.verticalfeed.net.
ZINIOpro is the technology division of ZINIO, the world’s biggest newsstand. ZINIOpro was born out of ZINIO’s deep understanding of the digital publishing space, having built the technology that started the digitization of magazines back in 2001.
ZINIO, the world’s largest digital newsstand, has also opened up its technology stack to be used by publishers in their own publishing workflows. ZINIOpro offers an end-to-end digital publishing solution that leverages the power of ZINIO to pre-populate your own ZINIOpro content management system with individual stories extracted from issue PDFs you already provide us. From there you are free to publish that content into the digital world from apps to websites.
At this unique one-day event, you’ll learn from the best, brainstorm interesting ideas and solutions with your peers and forge important, new connections.
Attend the Summit and you’ll gain expertise and insight into:
• Why media departments can’t act in isolation in providing members and the market with content, and how they also represent a “shared service.”
• How to sync up the parent organization’s mission with the media departments core skills.
• How you can win the “mission vs. margin” debate.
• How to create collaborative chains of command in siloed organizations without tearing up the org chart.
• How to set goals, establish KPIs, and monitor progress for cross-unit assets.
• How to get all elements of the media group on the same page for major projects.
• The secrets of syncing up sales across print, digital and events.
• Why tax status in non-profits drives siloed structures.
• How to speed up glacial decision-making processes.
• How to use media to create a sticky environment, and convert donors and grow membership.
• How to use experimentation and analytics to drive content and product decisions.
• How to attract younger members with more lifetime value.
• Why structuring sponsorships in conjunction with affinity relationships and advertising will help grow revenue.
• Where social media fits in as a membership growth tool.
• And much more.
• Executive Summary of the Summit
• 24/7 Access to Speaker Presentations
• Tip Sheets
If you are involved in an association media organization in any of these capacities, then the Folio: Association Media Summit is for you:
For general questions or assistance in registering, contact: