Webinars

Upcoming Webinars from FOLIO

Enhance Your Brand Position and Grow Incremental Profits through an In-House Reprint Program

Moving print beyond just a production cost, going digital with reprints, and learning how publishers have found innovative and creative marketing uses for reprints are just a few of the topics that will be covered during this Webinar.
Wednesday, May 14, 2008 - 2:00pm
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The Secrets to Creating a Successful Webinar Business

This webinar examines street-level tactics and strategies for shaking off a stale format and business model and injecting new life into an e-media staple.
Wednesday, May 28, 2008 - 2:00pm
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Can Web 2.0 Ruin Online Publishing?

From Ajax To Wikis - Make Sure Your Online Strategy Doesn't End Up A Dot Bomb.
Wednesday, June 4, 2008 - 2:00pm
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Postal and Mailing Strategies

Learn key, specific strategies to combat the next postal hike.
Thursday, June 12, 2008 - 2:00pm
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Case Studies in City and Regional Publishing

Take an inside look at some of the best and brightest city and regional publishers, who will offer valuable insight into best practices, challenges and success stories.
Wednesday, July 30, 2008 - 2:00pm
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Magazine Finance

Whether seeking angel investors or financing an acquisition, this Webinar will address the components necessary to complete the deal.
Wednesday, August 27, 2008 - 2:00pm
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What You Need to Know About Your Fulfillment Provider

The relationship between publisher and fulfillment provider often boils down to price. But the emphasis on costs over everything else will have a negative effect on the magazine industry in the long run...
Tuesday, September 30, 2008 - 2:00pm
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Going Green in Publishing

What are the economic and brand realities of truly committing to a green publishing operation?
Wednesday, October 29, 2008 - 2:00pm
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Recent Webinars

Digital Magazines 2008: Shift in Technology, Shift in Psychology

This Webinar will focus on the new opportunities digital editions provide, from content management to advertising vehicles, how they are being leveraged effectively by publishers across the spectrum, including large and small, and b-to-b and consumer.
Wednesday, April 30, 2008 - 2:00pm
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Generating More Revenue in a Downturned Economy

Online publishers should be taking advantage of budgets that are shifting from less metric based sources like print, events and television to online where each click, conversion, lead and sale can be measured down to the individual.
Tuesday, April 15, 2008 - 2:00pm
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Online Marketing Strategies

In this Webinar, we’ll take a look at best-practice solutions for leveraging a robust online marketing strategy and how to properly manage and budget for it—from search engine marketing (SEM) to e-mail to newsletters.
Wednesday, March 26, 2008 - 2:00pm
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The XML Content Revolution is Here: Are You Ready to Seize Market Opportunities?

With the fast changing market it is more important than ever that publishers have the ability to quickly create new products and get them to market fast. XML content platforms are helping publishers meet this market demand and much more.
Thursday, March 13, 2008 - 2:00pm
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New Realities in Magazine Manufacturing

This Webinar explores what new production tools were introduced in 2007, what standards became critical, and what new technologies and practices are being touted for 2008.
Wednesday, March 5, 2008 - 2:00pm
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