Zite Expands Its Publisher Program
The personalized app adds nine new publisher sections.
On Monday, the free news app Zite announced the addition of nine new publisher sections to its Publisher Program. The app, which gathers content according to the user’s interests, will now include sections from the Chicago Tribune, Cult of Mac, Entrepreneur, Harper’s Bazaar (Hearst), International Business Times, Los Angeles Times and IDG’s Macworld, PC World and TechHive.
Launched in early April, the program allows a publisher’s content to have its own section of the app and enables Zite to choose articles from his or her publication according to the reader’s liking.
The new publisher sections join the original nine launch partners: Bleacher Report, CNN, The Daily Beast, FOX Sports, HLNtv, The Huffington Post, Motley Fool, The Next Web and VentureBeat. For these sections along with the additional nine, the app tracks the user’s patterns through authors read, length of articles consumed, searched topics and Twitter feeds. Users can dismiss content that does not suit their taste and can give a “thumbs up” to content they favor.
The program includes a house ad found at the end of an article, allowing readers to upsell to the publisher’s mobile apps or subscription products. According to the company, the house ads have a click-through rate of up to 3 percent.
Joining the Zite Publisher Program continues to be invitation only, and Zite will focus its attention on large, premium publishers to join its program. Since its launch three months prior to the expansion, the Publisher Program has an aggregate of eighteen publisher sections and plans to add more in the upcoming months. Thus far, publishers who have signed a deal with Zite have seen roughly twice the amount of article views within the app.