What You’re Missing at the 2017 Folio: Show
The first two days kicked off with sessions, keynote addresses, and the Folio: 100 and 30 under 30 awards.
The 2017 Folio: Show kicked off Monday, with sessions in the content, marketing, events, sales and ad-ops tracks featuring an array of speakers from consumer, B2B, association, and city and regional backgrounds.
Featured speakers in sessions included John Graney, VP of integrated sales at Bonnier Corporation and Steven Grune, SVP/group publisher at Meredith Corporation in the sales track, as well as Emilie Harkin, senior director of customer marketing & growth, The Atlantic, and Roberta Muller, SVP, product development at Northstar Travel Group in the marketing track.
Additionally, Jon Hawkins, VP of growth, Time Inc., Jessica Levenson, VP of search & engagement at TechTarget, and Eric Kuan, webmaster relations product manager at Google, spoke about SEO strategies in the marketing track.
Later in the evening, Folio: honored the Folio: 100 Award winners, hosted by Tony Silber, VP of content. The winners were comprised of 100 of the most influential media professionals across consumer, B2B, association, city and regional and special interest fields throughout the industry in the past year. The categories included changemakers, icons, innovators, mentors, and pioneers.
On Tuesday, the morning began with a keynote breakfast, featuring Jim Rutenberg, media columnist at the New York Times, J.J. Gould, editor of The New Republic, Elizabeth Spiers, founder, The Insurrection, Matt Thompson, executive editor of The Atlantic, and Gabriel Sherman, special correspondent at Vanity Fair.
Guccione Jr. spoke about his background, urging the honorees and those in attendance to be brave, bold and unafraid.
“I don’t know much, but I do know this– we’re in the storytelling business,” he said. “It’s all about storytelling.”
Upon accepting their awards, each honoree was asked to reflect on their careers and briefly talk about their proudest accomplishment of the past year.
“I’m very proud that Glamour has become more size-inclusive,” said Lauren Chan, fashion features editor, Glamour.
Director of global pricing and yield management at Bloomberg Media, Tony Talal, told the crowd, “we went from being a vertically aligned company to a cross-platform company, and I’m really proud of that.”