Which news sources young Americans find most credible might surprise you. Buried on page 14 in the "Edelman Trust Barometer 2008," an annual survey of trust related issues conducted by international PR giant Edelman, is a tiny bombshell that every business magazine publisher needs to see.
When Americans, ages 24 to 35, were asked "How credible is each source for information about a company?" Business magazines ranked first, Wikipedia was number two.
On your next call: Obviously this is a great study to show if you are selling advertising in a business magazine, but it also documents that trust exists in both traditional and new media. If you are selling an integrated package, this study documents that trust can come from a variety of online and offline sources.
Download the entire Edelman study …