Yale’s summer publishing course is entering its third year. The course offers publishing professionals an opportunity to learn industry strategies for expanding a brand’s scope and monetizing digital products.
The leadership strategy course for magazine and digital publishers will begin on Sunday, July 15 and conclude on Friday, July 20. A similar course will also be offered for book publishers beginning Sunday, July 22 and concluding Friday, July 27.
Course director Tina Weiner suggests that this year’s course is taking a new approach with “emphasis on monetizing digital content.” Weiner states that in previous years the focus was more on transitioning into digital platforms, but now says, “[Publishers] are in the midst of transition, so we wanted to add more information about advertising, sales and expanding your brand.”
This year’s speakers including: Michael Clinton, Hearst Magazine’s president of marketing and publishing; Scott Dadich, Condé Nast’s vice president of digital magazine development; and Kim Kelleher, worldwide publisher for TIME. “I can’t wait to hear what they have to say,” says Weiner. “We try to keep the classes as informal as possible in order to get people to ask questions,” she adds.
The course takes place on the campus of Yale University. Registration is only open to 80 participants, and cost is $4,995.