WWD, Tribune Partner On Content Sharing Deal
Fashion and beauty title to be distributed in four key markets.
A week after Hearst struck a syndication deal with The Wrap to include content in its newspapers, Tribune has entered into a similar partnership with WWD.
Issues of the fashion and beauty publication, owned by Penske Media Corp., will be distributed to targeted readership of The Los Angeles Times, Chicago Tribune, San Diego Union-Tribune and Sun-Sentinel 12 times per year, starting in early September and coinciding with New York Fashion Week. Content from WWD will also supplement the fashion coverage on LATimes.com.
“Leveraging Tribune Publishing’s impressive reach to readers opens up an exciting opportunity for WWD and its sister publications,” says PMC Chairman and CEO Jay Penske. “When PMC acquired the Fairchild publications late last year, one of the first opportunities we saw for these revered brands was expanding their audience in markets beyond their traditional and deeply-rooted Manhattan readership, and in The L.A. Times and Tribune Publishing we found the right partner to take advantage of that opportunity.”
Key subscribers will also get two issues of Footwear News, another Penske title, a watches and accessories special issue, and a joint beauty-focused issue from WWD and Beauty Inc.
In all, Penske says target readership will surpass 200,000 throughout the life of the deal, with the majority of the distribution aimed at L.A. and Chicago. Depending on the narrowness of the demographics involved, that’s not an insignificant bump for WWD, which has a weekly print circulation of 61,000 and draws in about 744,000 monthly unique visitors.