For the second year, Yale University will offer a publishing course aimed at long-time magazine industry professionals, slated to begin on with a keynote address from Richard Stolley, senior editorial adviser at Time Inc., on Sunday, July 10. The course will run through Friday, July 15.
Tina C. Weiner, director of the course, says the classroom atmosphere is the key selling point. Each day, participants attend five or more classes with industry professionals, and discussion outside the classroom is encouraged. Last year, the course had 85 attendees.
For the participants, there is an international focus that concentrates on leadership business, technological information and strategic thinking. This year’s sessions offer topics such as Creative Destruction in Magazine Publishing (Balancing Continuity and Change); the Media Brand in the Age of Community; the New Job of the Editor and the Business Plan Reimagined for a Digital World.
This year’s instructors include Michaela O’Connor Abrams, president of Dwell Media; Jordan Bitterman, senior VP of media, marketing and content at Digitas; Michael Clinton, president/marketing and publishing director, Hearst Magazines and Joseph Galarneau, CEO and digital GM at the Newsweek/Daily Beast Company, among others.
“We want speakers to have lunch and dinner with them; we ask speakers to make themselves available for one-on-one counseling and to be very receptive to questions. Participants are not passive, as [they] interact with the faculty and each other,” Weiner says.
The course costs $4,995.