Trump Takes a Swing at Golf Magazine | Industry Notes
Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more...
President Trump criticized Golf magazine on Twitter Wednesday evening, adding the infamous liberal propaganda outlet to the ranks of Vanity Fair, Time, People, and National Review among magazines who have drawn public scorn from the commander-in-chief’s social media accounts in recent months.
Unfortunately for newly appointed editor-in-chief David DeNunzio and his team, the President didn’t directly name-check them when he charged their reporting as “Fake News” and “TOTALLY UNTRUE.” Trump was, of course, disputing part of a 7,000-word story by senior writer Alan Shipnuck posted Tuesday on Golf.com and appearing in this week’s Sports Illustrated — specifically, one quote: “That White House is a real dump.”
On this week’s Golf.com podcast, Shipnuck tells the story behind the story, including the pushback he received from White House communications adviser Hope Hicks after it went live.
“The week of the U.S. Women’s Open [in July], I heard the same story told by two or three different other sources,” Shipnuck tells SI senior writer Michael Bamberger. “This is certainly a moment that has already passed into legend at Trump Bedminster. It might be inconvenient for her boss and she might wish he didn’t say it, but it’s not a lie.”
Perhaps it’s unfortunate that one line out of Shipnuck’s lengthy, insightful piece on the President’s deep relationship with the sport has been singled out to dominate the conversation, but surely the inevitable traffic surge driven by the added attention won’t hurt.
Prophyts gets a thumbs-up
1105 Media’s newly launched predictive ABM platform received an endorsement from advisory firm Outsell, which called the product a “true end-to-end solution for B2B marketers.”
Prophyts went live in June after more than a year in development, and 1105 executive chairman Jeff Klein called it “one of the most exciting new products I’ve seen in 35 years,” and hailed its “significant potential beyond our own markets.”
“In terms of funnel dynamics, more than three-quarters of the buyer’s journey is already complete before the person even reaches sales,” added Outsell VP and lead analyst Randy Guisto. “Prophyts identifies early-stage buyers and influencers well before they are on most customers’ radar, and they quickly map them to 70 ready-to-go customer segments. This saves time, money, and precious marketing resources.”
AMI needs a fulfillment manager
From the job board… American Media, Inc. seeks a full-time New York-based subscription fulfillment manager with three-to-five years experience and knowledge of both CDS Global’s fulfillment system and Alliance for Audited Media rules and procedures. This and other job openings at careers.foliomag.com.
Time Inc. betting on swimsuits
Speaking of Sports Illustrated, as Time Inc. mulls a sale of some of its brands, it continues to seek out opportunities to build out others.
The company followed up last week’s runway debut of new apparel lines tied to the SI Swimsuit brand by announcing Wednesday the creation of SISE — Sports Illustrated Swimsuit Enterprises, a new division overseeing licensing and brand extensions for the 54-year-old franchise.
In a release, Sports Illustrated group SVP Chris Stone called the brand’s swimsuit franchise-turned-brand a “pop culture powerhouse” and touted its “extraordinary potential to develop new licensing and business opportunities that span a variety of categories.”
Time Inc. has spent at least the past year aiming to expand the SI Swimsuit franchise from a once-a-year event to a year-round brand, but it’s hardly a new tactic for the company, which was as far back in the ancient past as 2005 was pulling in $10 million a year off of secondary products like calendars and DVDs, according to then-publisher Dave Morris (The first-ever SI Swimsuit calendar came out in 1983).
Silicon Valley at the Folio: Show
New to the Folio: Show speaker lineup: Peter Elkins-Williams, strategic partnerships manager at Facebook, and Eric Kuan, webmaster relations project manager at Google.
Elkins-Williams will sit for a session on publisher partnerships, while Kuan will join Time Inc.’s Jon Hawkins and TechTarget’s Jessica Levenson for the panel, “Not Ranking? SEO Strategies That Really Work.”
For more on the Folio: Show or to register, click here.
A trade magazine acquisition north of the border
Ontario-based B2B publisher Annex Business Media has acquired IPP&T magazine and sister title Process West, a pair of bimonthly magazines serving process engineers across Canada, from owner Michael Swan.
Billing itself as “Canada’s progressive magazine for processors,” IPP&T joins Annex’s stable of 65 media brands serving a vast swath of markets, including Canadian Chiropractor, Canadian Packaging, Canadian Pizza, Pulp & Paper Canada, and Manure Manager, among numerous others.