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Top 5 Weeklies at the First Half: TV Guide, Us Weekly Percentage Leaders
Less than half of weekly mags show ad page gains from 2010 to 2011.

By Steve Cohn :: June 28, 2011

This article first appears on FOLIO: sister site, min.

As we examine the first half (January – June 2011) of the 38 weekly/biweekly magazines that we track at min, less than half the pubs are showing ad-page gains in advertising in 2011 compared to 2010. Five mags show double-digit gains: TV Guide (+31.46 percent), Us Weekly (+18.2 percent), The Week (+17.3 percent), Autoweek (+16.45 percent) and Bloomberg Businessweek (+15.81 percent).

Read the rest of the article here. 

Meet the Author

Steve Cohn
Steve Cohn

Steve Cohn is the former editor-in-chief of min, the media industry newsletter, where he chronicled the magazine business in weekly installments from 1986 to 2016.


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