This article first appears on FOLIO: sister site, min.
As we examine the first half (January – June 2011) of the 38 weekly/biweekly magazines that we track at min, less than half the pubs are showing ad-page gains in advertising in 2011 compared to 2010. Five mags show double-digit gains: TV Guide (+31.46 percent), Us Weekly (+18.2 percent), The Week (+17.3 percent), Autoweek (+16.45 percent) and Bloomberg Businessweek (+15.81 percent).
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