Time Inc. Works to Offset Job Cuts
Continuing the restructuring of its new corporate sales and marketing organization, Time Inc. has made a number of promotions and key hires. The new hires come just three months after significant job cuts – the company laid off almost 500 staffers in various departments between December 2005 and April of this year. According to Time Inc. spokesperson Ali Zelenko, the staffing changes are in coherence with the company’s broader goals.
"As we said all along, the layoffs weren’t just about cost cutting, they were about reallocating our assets to invest in areas that make sense for our business strategy," says Zelenko.
The company has tapped into a number of former Conde Nast staffers, filling three corporate sales director positions with former employees of 4 Times Square. Evan Gotlib has moved from Conde Nast Traveler, where he served as New York ad manager. He will serve as Time’s corporate sales director of the media, telecommunications, technology, and financial categories. Bon Appetit’s former account director, Monique Manso, joins Time as corporate sales director for automotive, packaged goods and HBA; and Rebecca Hanley, former executive account director at Lucky, will head up the home, pharmaceutical and business to business sales.
Internally, Don Fries, who has managed sales for the east coast and Chicago, has been promoted to group vice president. He will now be responsible for the west coast and southwest regions. In addition, Laura Petasnick has been hired as vice president of corporate sales in the beauty, fashion, luxury and retail categories. She was previously the executive director of beauty and fashion at Real Simple, another Time Inc. publication.
Meanwhile, Time Inc.’s parent company, Time Warner, continued trimming the fat at Court TV, which it acquired in May for $735 million. According to the Web site TVWeek.com, Charlie Collier, executive VP and general manager of ad sales at Court TV is leaving the network amid another round of layoffs. About a dozen Court TV staffers were laid off, TV Week reported. For more on this story click here.