Last week Time Inc. left many inside and outside the company scratching their heads as to where it was going next. But an internal memo today from Alan Murray, recently named chief content officer, adds some clarity.
Under a new editorial structure, Time Inc.'s titles will be divided into four groups led by editorial directors, each of whom will report directly to Murray.
First, Time editor Nancy Gibbs will lead the news group, consisting of Time, Fortune, Money, Time for Kids, and Motto. Interestingly, Michael Duffy, who will continue in his role as deputy managing editor of Time, will also report to Murray as editorial director of Time Inc., working on "matters of editorial standards and integrity," according to the memo.
The celebrity, entertainment, and style group, which includes People, Entertainment Weekly, InStyle, StyleWatch, Essence, and xoJane, will be led by Jess Cagle, who was already editorial director of People and EW. Reporting to Cagle will be Lisa Arbetter, editor of StyleWatch, who will also serve as interim editor of InStyle as the company seeks a permanent replacement for Ariel Foxman, who announced earlier this week that he was stepping down after eight years on the job.
Nathan Lump, editor in chief of Travel + Leisure, has been promoted to editorial director of the lifestyle group, consisting of Real Simple, Southern Living, T+L, Food & Wine, Sunset, Coastal Living, Health, Cooking Light, Cozi, and MyRecipes.
The sports group will be led by Chris Stone, who replaced longtime Sports Illustrated group editor Paul Fichtenbaum in June.
"All titles will be divided into four groups, each headed by an editorial director who will be charged with finding new ways to work together to grow our audience and our business across brands, new ways to take advantage of digital and video opportunities that may cut across brands and new efficiencies in how we operate across brands," wrote Murray in the memo.
The shuffle falls in line with an ongoing and overall reimagining of the company's internal composition, including the reorganization announced last week, aimed at promoting cross-brand and category-wide ad sales. The company appears to be betting on the appeal of targeting specific audiences across its portfolio of titles, particularly when it comes to digital sales, a strategy reflected in Condé Nast's announcement yesterday that it was further integrating operations for two of its titles, Glamour and Self.