Time Inc. revealed its new sales go-to-market strategy Monday, announcing a reorganization that silos sales teams into three major advertising categories—automotive, pharmaceuticals and technology and telecom—allowing clients to buy across brands and platforms.
The company has also realigned its sales leadership, effective immediately.
Mark Ellis will now serve as president and chief operating officer, sales and marketing. Ellis had been serving as SVP, corporate sales. He will also continue to report to Mark Ford, EVP, global advertising.
Greg Schumann is now president, pharmaceuticals. Schumann was serving as SVP and group publisher for Time Inc.’s Southern Living, Coastal Living and Sunset brands.
Lastly, Brendan Ripp, son of Time Inc. CEO Joe Ripp, will take on the role of president of technology and telecommunications, with the sales and marketing division. Ripp’s most recent role at the company was serving as SVP and publishing director of the Sports Illustrated Group.
Both Schuman and Ripp will report to Ellis and the new structure is expected to be fully in place by the end of Q1.
“Our product offerings allow us to compete across the broad media landscape,” Mark Ford says in a release. “This category structure will allow us to share industry insights, along with a deeper understanding of our clients’ businesses to bring them the best ideas to move their products and services forward. Mark’s leadership and skill navigating our agency partners and the inner workings of our organization have prepared him for this important role. Greg and Brendan also have an unmatched understanding of selling the scale of Time Inc.”