Time Inc. Creates Branded Solutions Group
Company continues to build around marketing services under CEO Jack Griffin.
Time Inc. continues to reshuffle the decks, creating a "Branded Solutions" group that combines Time Inc. corporate sales and marketing with Time Inc. digital corporate sales operations.
Leslie Picard, formerly president of Time Inc. Corporate Sales & Marketing, takes over as president of Time Inc. Branded Solutions. Meanwhile, Kirk McDonald president of Time Inc. Digital corporate sales, is leaving the company.
Last month, Time Inc. announced a restructuring of its corporate sales and marketing structure, naming Stephanie George as executive vice president and CMO, managing overall positioning of Time Inc. and expansion of marketing services, and Paul Caine as executive vice president and chief revenue officer, overseeing corporate sales.
The company also recently named former National Geographic publishing president John Q. Griffin as president of its newly formed News Group and former Internet Advertising Bureau CEO Randall Rothenberg to the new position of EVP chief digital officer.