Controlled circulation publishers Greenspun Media Group, Niche Media Holdings and Ocean Drive Media Group have finalized an agreement that will effectively unify the operations of their publications.
The new entity, the companies say, will have a combined distribution of 750,000 and will reach 4.4 million readers, averaging 5.9 readers per copy. The united company will host more than 500 events, produce more than 24,000 pages each year and employ more than 300 full-time staffers. The agreement also gives marketers a more direct connection to the 16 regions the groups represent, the companies say.
Niche Media Holdings’ portfolio of luxury magazines includes Aspen Peak, Capitol File and Los Angeles Confidential. Late last year, Niche Media and the Greenspun Corporation, GMP’s parent company, announced an agreement in which Niche would manage Greenspun’s VEGAS, Wynn and Venetian Style titles.
Ocean Drive Media’s publications include Ocean Drive, Ocean Drive Espanol and CRYSTAL, the in-cabin magazine for Crystal Cruises.
The terms of the agreement were first announced last month. Only the luxury magazines from each company will be included in the merger. Separate Web properties, custom publishing projects, newspapers and TV stations are not included in the deal.