Marketing Campaign for a New Event
Winner: #HappyActs by Live Happy — Live Happy Magazine
On March 20, 2015, Live Happy erected 42 large “happiness walls” across North America to promote #HappyActs, a campaign encouraging small acts of kindness in line with the magazine’s brand identity. The event earned more than 275 media placements, including coverage on Good Morning America, 27,000 unique visitors to happyacts.org, and 12,000 shares of the hashtag #HappyActs on social media. The brand’s social accounts saw a dramatic increase in followers, and over 6000 new e-mail addresses were added to Live Happy’s database.
- The Alumni Society — Guerrero Howe
- Up & Out Studio — SELF