September has long been a big month for fashion and beauty magazines. And while times have changed, September still carries a lot of weight for fashion brands.
But how much weight exactly? Well, we decided to find out by putting 10 of the most notable fashion and beauty magazines on a scale. In fashion, bigger isn’t usually better, but for the September issue, size and weight matter. Together, they create a literal “thud factor.”
We aren’t talking about what’s inside these books, just their physical attributes. And below are the stats on each magazine’s postage weight and spine thickness. You can draw further conclusions on your own.
Vogue takes this year’s crown with a weight of 64 ounces and 25 millimeters in thickness, for a total score of 89. Harper’s Bazaar is a reasonably close second with a total score of 75. After that, the middle of the pack becomes a close contest. Allure (18), at the bottom of the pack, is known as a beauty title. However, it promotes Fall fashion on its covers, so we included it in the weigh-in.
Together, the 10 magazines weigh in at just over 20 pounds and the stack is 5.5 inches thick. So we don’t suggest stuffing them all in your tote bag on the way to the beach.
Each magazine was weighed on two scales — one digital and one analogue — to confirm accuracy. Weights were then rounded to the nearest ounce. Additionally, each spine was measured in the middle of the book and rounded to the nearest millimeter.
Because trim sizes and paper stock are not uniform, we combined weight and spine thickness measurements to create an overall score to even the playing field.