The Atlantic Promotes Three Senior Staffers
Hayley Romer, Kim Lau, and Betsy Cole will enjoy expanded roles.
The Atlantic president Bob Cohn announced a trio of senior-level promotions this morning.
Hayley Romer has been promoted to senior VP and publisher. After joining the company in 2012 as associate publisher of The Atlantic, Romer was promoted to VP and publisher just over a year later, in late 2013. Atlantic Media's sales and marketing staff has nearly doubled since Romer joined the company—to 63 employees, according to a staff memo sent by Cohn this morning—and digital revenue in on pace to triple over the three years following her promotion to VP.
Kim Lau, VP and general manager of The Atlantic Digital, has been named senior VP of digital and head of business development. This is an expanded role for Lau, in which she'll now be responsible for developing new strategic partnerships for the brand, in addition to overseeing product and consumer marketing. Lau joined The Atlantic in 2012 after spending nearly six years at Hearst.
"Sitting at the crossroads of product, sales, and edit, Kim plays a critical role in all our digital initiatives," wrote Cohn in the memo. "She has made The Atlantic's tech platform, Ollie, the unsung hero of our digital success, driving robust growth in reach, engagement, and revenue."
Taking on some new responsibilities as a result of Lau's promotion is senior product director Betsy Cole, who has now been promoted to executive director, digital product and technology.
"In addition to her existing duties overseeing digital design and product, Betsy will manage the developers and be responsible for the product pipeline and ongoing innovation," wrote Cohn.
None of these moves seem to accompany the typically requisite departures; Romer was already second-in-command to Cohn within the magazine's sales and marketing hierarchy.
The announcements come a few weeks after former MSNBC host Alex Wagner joined The Atlantic as senior editor, and about two months after Mike Monroe arrived from Forbes as VP of marketing and head of Re:think, The Atlantic's creative marketing group.