Visit Folio: Homepage
Visit Folio: Homepage
  • COVID-19
  • Marketing
  • Revenue
  • Leadership
  • Content
  • The FOLIO: Show
  • Events
  • Awards
  • Jobs
  • Webinars
  • Resource Center
  • Subscribe
  • Events
  • Awards
  • Jobs
  • Webinars
  • Resource Center
  • Subscribe

Source Interlink’s GrindMedia Acquires Baseball America
Original staff will continue to operate out of Durham, NC.

By Stefanie Botelho :: December 14, 2011


In a move to expand its traditional sports portfolio, GrindMedia (a division of enthusiast publisher Source Interlink Media) acquires Baseball America magazine and accompanying properties. Baseball America’s original staff will remain in the magazine’s Durham, North Carolina-based offices.

Norb Garrett, SVP group publisher with GrindMedia, says Baseball America is a strategic fit for its “sticks-and-balls” portfolio. SLAM, a basketball-focused title, is under this umbrella as well. “Our target audience is 18- to 45-year-old males. The opportunity presented itself for us to add a brand with great capability,” says Garrett.

Baseball America produces 26 issues yearly (in print and digital), and has an average circulation of 32,300. The acquisition includes Baseball America’s book series, with titles like Prospect Handbook (which serves young amateur ball players looking to turn pro). “These properties in the printed form, and the opportunities in the digital form, will not only continue; we hope to expand them. We are also looking to deepen and expand their digital footprint, through video and other offerings,” says Garrett.

Baseball America’s revenue and terms of the deal were not made available.

“It’s our intent to carry on the business and not simply add depth from a strategic standpoint, but also a capability standpoint,” says Garrett. “We want to help expand what Baseball America means to the baseball audience, and to build their media properties by layering our capabilities on their team.”

According to FOLIO: sister site minonline, GrindMedia’s parent company Source Interlink was one of the top five ad gainers in the group publisher category for the September to January period in 2011. Ad pages increased almost 5 percent, about 267 pages, from January to September 2010 to January to September 2011.

Meet the Author

Stefanie Botelho


Upgrade Your Inbox

Activate Folio: newsletters for the news, emerging trends and best practices you need to succeed.

UPCOMING

Top Women in Media Awards / Virtual Celebration

Get Folio: E-Letters

Receive the latest news, trends and best practices!

Subscribe Now

Trending

Featured Jobs

  • Regional Magazine Editor - Flagship Publishing, Inc. - Windsor, CO

  • B2B Media Sales Representative - Aging Media - Chicago, IL

  • Sub-editor for Olympic Biography Research Project (Work From Home) - Nielsen - Offsite, Netherlands

  • Search Jobs
  • Post A Job

About

  • About Us
  • Media Kit
  • Advertise
  • Privacy Policy

The Folio: Show

  • Overview
  • Be Involved
  • Sponsorships
  • Register Now
  • Eddie & Ozzie Awards

Experience Folio:

  • Awards
  • Events
  • Job Board
  • Webinars

Sister Publications

  • AdMonsters
  • AdExchanger
  • PR News
  • The Social Shake-Up
  • Cynopsis

Get Folio: E-Letters

Receive the latest news, trends and best practices!

Subscribe Now

© 2021 Access Intelligence, LLC – All Rights Reserved.