Source Interlink Media Rebrands, Closes 12 Titles
New corporate identity: TEN: The Enthusiast Network
Major changes are happening at Source Interlink Media, publisher of Surfing, Motortrend and approximately 60 other enthusiast titles. Newly installed CEO Scott Dickey announced the company is closing 12 titles and reportedly laying off almost 100 employees. The company has also rebranded as TEN: The Enthusiast Network.
And that’s just the media group of Source Interlink. The company also has a separate wholesaler operation called Source Interlink Distribution. In an almost simultaneous announcement, Michael Sullivan, CEO of Source Interlink Distribution, revealed in a letter to publisher and national distribution partners that following the loss of Time Inc.’s business the wholesaler will be ceasing operations. That closure will affect 6,000 jobs, says Sullivan.
The the affected print titles are mostly niche, aftermarket brands affiliated with magazines that have broader market coverage. Import Tuner and Honda Tuning, for example, will be folded into Source’s Super Street title, Mud Life into Four Wheeler, and so on. Shuttered titles include:
Popular Hot Rodding
Rod & Custom
High Performance Pontiac
Custom Classic Trucks
4 Wheel Drive & SUV
Modified Mustangs & Fords
Meanwhile, the portfolio reduction includes centralizing production in the company’s Los Angeles offices. Automobile will relocate from Ann Arbor, Michigan with some edit staff moving to a Detroit office.
Automobile editor-in-chief Jean Jennings will be leaving the title to focus on her own startup. She’ll be replaced by Mike Floyd, who’s been with the company for eight years.
The newly centralized production of the brands will be brought under the direction of chief content officer Angus MacKenzie.
“The Company’s future focus will center on its iconic core brands and their connection with the consumer across all forms of media,” says Dickey in a prepared statement. “We are now putting in place the foundation to operate as a truly independent content creation and media services company, and the rebranding signals both the scale of the changes and scope of our ambitions.”