Maria Rodale will be taking a more active role in managing the activity of the company, says a spokesperson, and the decision not to renew his contract was mutual.
“Maria will be returning to a more active role in the day-to-day management of the company and, in anticipation of her increased involvement, she and Scott Schulman have mutually agreed not to renew his contract,” the spokesperson tells Folio:.
Schulman’s departure was first reported at the New York Post.
Maria Rodale ran the company for about four years after Steven Pleshette Murphy stepped down from his president and CEO role in 2009. Schulman was hired in October 2013.
"We’re at a place where the company is healthy," Maria Rodale told Folio: in October 2013 when she hired Schulman. "I’m not as concerned with the day-to-day operating of the brands. I’m more concerned about how we prepare for the future."
Subsequently, Rodale took a broader strategic role, but has now changed her tune.
“I am incredibly grateful to Scott for the past two years of working closely together and for how he helped to move the business forward,” she says in a statement provided to Folio:. “I’ve enjoyed working with him and wish him all the best.”
In the last year Schulman relaunched Organic Gardening as Organic Life, launched a new website called Eatclean.com and debuted an online educational, video learning platform called Rodale U.
In hindsight, Schulman’s September hiring of Mike Lafavore into the newly created role of editorial director takes on greater meaning. Prior to Lafavore, all of the brand editors reported into Schulman. But now that he’s on board, Lafavore adds a layer of close oversight across the magazine portfolio.
“It’s been great for me to stay close to the brands and content and we’re in the midst of a big transformation into a healthy lifestyle company, so it’s been important for me to work closely with the editors-in-chief,” Schulman told Folio: in September. “But I thought it would be good to have an editorial director to help me work on editorial strategy and issues that go across the brands.”