SGC Horizon, owner of HousingZone, an online portal for home builders, remodelers and contractors, has teamed with Bizy LLC, operator of co-branded vertical industry deal sites, to launch HousingZone Deals, a site that will offer weekly discounts on building products such as doors, windows, faucets, lighting and home plans to HousingZone’s audience of 100,000 monthly visitors.
HousingZoneDeals is slated for launch in October. In addition to industry-specific offers, the site will also feature more general b-to-b offers from BizyDeal.com partners, which include sites such as LinkedIn, Experian, Constant Contact and the Fairmont Hotel, as well as suppliers of trade show displays, telemarketing campaigns and texting platforms. SGC will split revenue with Bizy (but declined to share details on the ratio).
In May, Bizy teamed with the National Restaurant Association to offer NRA Show Daily Deals during the association’s annual conference.
E-commerce initiatives are exploding for both consumer and b-to-b publishers (F+W Media claims e-commerce revenue has grown by 50 percent and could be the company’s second largest revenue stream by 2014). In June, Hearst Digital Media partnered with Pixazza Inc. to integrate e-commerce into select advertising on sites such as Housebeautiful.com. In May, New York Media launched New York Deals, a New York City-specific online program that offers weekly round-ups of deals for dining, shopping, spas, activities and events.
On the b-to-b side, Hanley Wood earlier this year bought Home Plans LLC, which features more than 14,000 single family house, multi-family house, garage, deck and other project plans on Homeplans.com, while IT consulting firm Ajilitee offered a Groupon deal for $25,000 worth of business intelligence and cloud computing services for $12,500.
In February, Penton Media teamed with AssetNation, which creates private label marketplaces, to offer an auction site that facilitates the sale of heavy machinery. Penton Online Auctions will start by auctioning off excess agriculture equipment and expand to transportation equipment and public infrastructure equipment by the end of the year.