B-to-b publishers planned, scheduled and produced nearly 30 percent more Webcasts in 2006 than in 2005, according to ON24 Inc.’s report, "ON24 Insider on Lead Generation: Key Webcasting Findings for Publishing."
The report, which provides insights on the overall return on investment of Webinar programs from January to December in 2005 and 2006 respectively, evaluates Webcasts;either live or on-demand, audio or video-streamed;conducted by 35 b-to-b publishers based on specific criteria and factors, including the average number of registrants and attendees per Webcast and audience response to polls and surveys. It highlights key trends and attendee behaviors that could impact sales lead generation efforts and marketing campaigns.
According to the report, Webcasting is a cost-effective method for lead generation and information sharing, providing an average ROI of $35 per registrant and $63 per attendee. The report indicates also that video Webcasts are attracting more attendees. In 2006, the average number of registrants for video Webinars per event increased more than 14 percent over those in 2005.
"This report complements our efforts with actionable data on the value of Webcasts and how they can be leveraged for effective marketing and sales lead generation programs," Priscilla Ng, Director of Broadband Strategy for CNET Networks Business, says in a statement.
The ON24 Insider on Lead Generation: Key Webcasting Findings for Publishing report is the company’s second in a series that analyzes key Webcasting trends for producing an effective b-to-b online seminar program.