The first quarter of 2012 saw a seven percent gain in media and marketing M&A transaction volume from fourth quarter 2011, according to investment advisory firm Berkery Noyes. Transaction value also increased again in Q1 2012, up 38 percent from Q3 2011 and rising 10 percent from Q4 2011.
Hanley Wood’s sale to Oaktree Capital Management in January ’12 is considered one of the top ten notable transactions of this year’s first quarter. So far, 2012’s aggregated transaction value is just shy of $15 billion, at a total of $14.95 billion. First quarter 2011 ended with a transaction value of $13.8 billion.
B-to-b publishing saw an uptick in acquisition activity from the last quarter of 2011 to the first quarter of 2012, while consumer publishing M&A fell from Q4 2011 to Q1 2012. The business-to-business sector increased from 34 to 43 transactions this past quarter, while consumer deals are down slightly from 44 to 43 deals.
UBM helped the exhibitions, conferences and seminar segment achieve its strongest quarter in 15 months, due to its five acquisitions in the sector. The segment is up 80 percent from the last quarter of 2011.