Report: Consumer Magazine 2Q M&A Values Up, B-to-B Down
Primedia’s sale of its Enthusiast Media Group this May to Source Interlink Companies for $1.2 billion helped fuel a significant increase in the dollar value of consumer magazine transactions over the second quarter of 2007, according to a report by merger and acquisition advisory firm Whitestone Communications, Inc. Deal values for b-to-b media – including trade magazines and trade shows – were down 28 percent.
Consumer magazine transaction values over the second quarter totaled $1.5 billion, up from $32 million during the same period in 2006, the report says. Excluding the Primedia deal, the consumer magazine category transaction value exceeded $300 million.
The dollar value of b-to-b media transactions during the second quarter this year totaled $225 million, down from $310 million during the same period in 2006, says the report. The largest b-to-b transaction of the quarter was Insight Venture Partners’ acquisition of Ziff Davis Media’s Ziff Davis Enterprise Group for $150 million.
"The torrid pace of b-to-b deals of the past 18 months is taking a break," Whitestone Communications managing director Ed Fitzelle says in a statement. "There are still some major deals in the works and we expect this pace will continue from this point forward."
Whitestone Communications’ annual report, "Who’s Buying Whom," reports on deals in the fields of publishing, information and training.