Visit Folio: Homepage
Visit Folio: Homepage
  • COVID-19
  • Marketing
  • Revenue
  • Leadership
  • Content
  • The FOLIO: Show
  • Events
  • Awards
  • Jobs
  • Webinars
  • Resource Center
  • Subscribe
  • Events
  • Awards
  • Jobs
  • Webinars
  • Resource Center
  • Subscribe

Report: 40 Percent of App Users Opt To Share Data With Publishers
Yudu survey finds 64 percent of app users return after their first visit.

By Caysey Welton :: May 17, 2011

Apple’s attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests improvement in both areas.

According to the report–which is based on reader usage of 80 branded apps that Yudu developed for customers including Reader’s Digest UK, NewsMax, US Tech and Runway Magazine–40 percent of people who download the reader app also opt-in to share their contact information with publishers, while 64 percent of the readers return to the app after their initial visit. The Yudu report claims that on average, readers returned to magazine apps 3.7 times.

Meanwhile, Yudu says that 33.7 percent of overall reader app downloads are actually software upgrades rather than downloads of new apps.

"Our findings suggest that branded reader apps are achieving impressive levels of interaction with users across a number of criteria," said Yudu CEO Richard Stephenson in a statement. "The proportion of users supplying opt-in data, the number of return views, and the average number of edition returns all indicate a healthy level of interaction from users."

A copy of the full Yudu report is available here. 

 

Meet the Author

Caysey Welton
Caysey Welton
@CayseyW

Caysey Welton is content director of Folio:


Upgrade Your Inbox

Activate Folio: newsletters for the news, emerging trends and best practices you need to succeed.

UPCOMING

Top Women in Media Awards / Virtual Celebration

Get Folio: E-Letters

Receive the latest news, trends and best practices!

Subscribe Now

Trending

Featured Jobs

About

  • About Us
  • Media Kit
  • Advertise
  • Privacy Policy

The Folio: Show

  • Overview
  • Be Involved
  • Sponsorships
  • Register Now
  • Eddie & Ozzie Awards

Experience Folio:

  • Awards
  • Events
  • Job Board
  • Webinars

Sister Publications

  • AdMonsters
  • AdExchanger
  • PR News
  • The Social Shake-Up
  • Cynopsis

Get Folio: E-Letters

Receive the latest news, trends and best practices!

Subscribe Now

© 2021 Access Intelligence, LLC – All Rights Reserved.