Readex Research2251 Tower Drive WestStillwater, MN 55082Phone: 651.439.1554Fax: 651.439.1564Website: www.readexresearch.comEmail: email@example.com
Put your confidence in a research company that conducts hundreds of mail and email surveys for publishers each year. Since 1947, publishers have relied on Readex Research to help them sell more advertising pages and build advertiser relationships using Ad Readership Studies and Reader Profiles. Find out how you can retain advertisers and increase advertising by working with Readex.
Product or Service Benefits:Your publication can benefit from self-administered surveys, such as mail and email, over other methods.
ﾕ Respondents answer at their convenience. There is no need to set up interview appointments.
ﾕ Surveys are delivered wherever the mail or email goes.
ﾕ No interviewer is present to inject bias in the way questions are asked.
ﾕ The low cost-per-completion makes it an economical method of surveying large samples.
Build marketing relationships with your advertisers by presenting study results and providing ideas. Capitalize on these benefits by working with a company that has built its reputation on solid research fundamentals and mail surveys, and has applied the fundamentals to a comprehensive understanding of the advantages and disadvantages of email surveys.
Yes, you can sell more pages with Ad Readership Studies:
ﾕ Advertisers won’t be able to resist advertising in the study issue when you share reactions to their ads from your readers;their customers and prospects.
ﾕ Build marketing relationships with your advertisers by presenting study results and providing ideas on creating effective ads.
ﾕ Upgrade fractional advertisers! Set minimum size/color requirements in order to have an ad studied.
ﾕ Schedule additional sales calls with prospective advertisers; introduce the study and then present the results.
ﾕ Use results to refute common advertising myths that can make your job difficult (size doesn’t matter, front vs. back, left-page vs. right-page, etc.).
Use a Reader Profile Study to prove to your advertisers that they cannot afford to miss the exposure your publication provides:
ﾕ Dig into your circulation and pull out the facts needed to retain and increase the number of ad pages sold.
ﾕ Instead of just telling advertisers that your circulation is their target market, use a Reader Profile Study to paint a clearer picture of your readers’ value.
ﾕ Document readership of your publication and prove to prospective advertisers that you provide an environment where ads are eagerly seen and read.
ﾕ Incorporate your results into media kits, presentation slides, and web sites to create a sales story your advertisers won’t be able to resist.
City Business Journals Network
Crain Communications Inc.
Hanley Wood, LLC
Lippincott Williams & Wilkins
The McGraw-Hill Companies
Reader’s Digest Association
The Custom Publishing Council