RDA Set to Launch Self-Serve Ad Service
The Reader’s Digest Association is set to announce later today its Food Advertising Network@RDA, featuring a self-serve Web advertising service called AdWizard@RDA. The AdWizard allows marketers to create, track, and accordingly alter display ads in real-time across RDA’s Food and Entertaining Affinity, including Every Day with Rachael Ray, Taste of Home, Chef’s Catalog and Allrecipes.com. The project is geared mostly towards small to medium-sized companies.
In terms of ROI, Sharples is not sure what to expect: “There isn’t another company currently offering this service to small and medium size companies, either online or offline … so there aren’t previous data or case studies to review. We saw a huge, untapped opportunity with these companies and developed a way to meet their currently unmet needs.”