Randall-Reilly, which serves the trucking, construction and agricultural markets, among others, and is based in Tuscaloosa, Alabama, had been owned by another private-equity firm, Investcorp, the Bahrain-based former owner of SourceMedia.
Key company leadership, including CEO Brent Reilly and COO Shane Elmore, will remain in their respective roles, Aurora said in a statement. Terms of the transaction were not disclosed.
Randall-Reilly, an 83-year-old publishing company, has evolved beyond print media in the last decade, and now views itself as a leader in “data-as-a-service” and data-driven marketing solutions for industrial markets including heavy duty trucking, driver recruiting, construction equipment, agricultural equipment and machine tools, according to the statement.
"Aurora's operating resources and experience with companies in the software and information services sector make them an ideal partner for Randall-Reilly as we continue to evolve our business model and add new capabilities for our clients," said Brent Reilly, CEO of Randall-Reilly, in the statement. "We are tremendously proud of our team's track record of innovation and believe the company is at the cutting edge of data and data-driven marketing services in our industries. We look forward to working with Aurora to invest further in technology, talent and processes to generate best-in-class insights and outcomes for our clients."
"Randall-Reilly's proprietary data and data-centric approach to creating value for clients position it to benefit as more companies embrace data and analytics to drive business performance," added Josh Klinefelter, a partner at Aurora in Monday's announcement. "The company's market leadership, strong culture and reputation for delivering innovative solutions to its partners have fueled impressive growth and client loyalty."