Publishing Technology Wire | 8.21.07
Is Time Inc. Digitally Challenged?
That’s what Crain’s New York suggests, after suffering through the company’s latest earnings report: "Advertising revenue at Time Inc. grew only 1% in the second quarter, even with traffic increasing at key Web sites and an all-hands-on-deck approach to reinventing itself as a multi-platform content company. People.com missed the chance to own the entertainment news category."
Essence to Launch Digital Studio with Reality Show
It’s not all gloom-and-doom for Time Inc. Essence magazine is calling 30 Dates in 30 Days, the first project of its newly-minted Essence Studios, the industry’s "first interactive, online reality dating show." The show is set to debut in September. The magazine has tapped Jen M.R. Dorman, former magazine exec (Glamour, SI, People, Life) and producer (CNN’s American Morning, Today), to supervise the production. Essence.com surpassed 10 million page views last month, according to Essence president Michelle Ebanks.
Digital Search Measurement To Go Beyond Google
Reston, Virginia-based comScore Inc. announced this week the launch of something called comScore qSearch 2.0, the "second generation of search measurement," expanding its measurement beyond the major Web search engines to include searches on MySpace, Amazon and other highly-trafficked sites where searching occurs. The expansion will also include major "vertical" search locations – such as eBay and Expedia.
New York Mag Launches Shop-A-Matic
New York magazine today launched what it’s calling a "first-of-its-kind" catalog at nymag.com dubbed Shop-A-Matic, a digital guide to New York City brick-and-mortar shops. Editors set out on foot across the city to select and photograph almost 1,000 home decor items and make them searchable by price and color. The launch includes 10 categories of home items and will expand to include fashion and accessories in September, according to the magazine.