Publisher Taps ARGI’s Audience Management Platform
With Acuity, InvestorPlace looks to enhance direct marketing, user interactions.
Subscription fulfillment and database marketing firm ARGI said that stock investment publisher InvestorPlace Media has signed on as the group’s first client for its Acuity audience management platform.
After two years of development, ARGI launched Acuity in June. Acuity uses software as a service configuration to efficiently link publishers’ content to audiences. “We selected ARGI Acuity because of its powerful capabilities to assist in our circulation and marketing efforts,” Heath Warner IPM’s vice president of business intelligence, said in a statement.
IPM said it is using ARGI Acuity to help integrate its print and online media properties and provide direct marketing and facilitate faster user interactions.