PMMI Media Group has launched ProFood World, a new B2B brand which covers food and beverage processing. This is the sixth media brand by PMMI, the association for packaging and processing technologies.
ProFood World will be published by Patrick Young and edited by Joyce Fassl, who both joined the team in June from BNP Media’s Food Engineering Network.
This is a familiar market for PMMI, which has a handful of packaging industry publications, including Packaging World and Contract Packaging, and the related Pack Expo trade shows. This one, however, is built to support ProFood Tech, a biennial event launching in April, which focuses on processes and technologies.
“The rapid rise in automation across all manufacturing has brought many of the functions in the manufacturing supply chain closer — in some cases fully integrating them – and so it is with food and beverage packaging and processing,” Young tells Folio:.
“PMMI Media Group’s expertise in covering packaging and processing, PMMI’s strength in bringing together buyers and sellers in both camps, and the launch of ProFood Tech next spring created an ideal launchpad for a new media brand.”
ProFood World products include the newsletters ProFood Focus and Joyce’s Voice, webinars, and the print event guide ProFood Tech Showcase. The brand currently claims an email circulation of 25,000.
“We had excellent open and click-through rates,” Fassl tells Folio: of the brand’s August 9 launch. “In fact, I received a note from a major beverage company about passing Joyce’s Voice along to others in the engineering department.”
Young and Fassl, who are based in Philadelphia, will work remotely with the in-house team at PMMI Media Group in Chicago.
The media products will be available for free to subscribers, with revenues drawing from advertising and sponsorship. The brand will primarily sell ads to companies who manufacture food and beverage processing equipment, controls, components, software and services, Young tells Folio:.