PlattForm Holdings Acquires Recruitment and Lead Generation Company
PlattForm Holdings, a marketing, advertising and public relations firm, has acquired beauty school industry recruitment and lead generation company Beauty Schools Directory.
Specializing in enrollment solutions for the higher education industry and the U.S. Military, PlattForm Holdings was represented by media investment bankers DeSilva + Phillips during the transaction.
"Beauty School[s] Directory’s powerful lead generation engine and its deep relationships with beauty education programs throughout North America is a perfect hit with PlattForm’s enrollment marketing solutions for non-profit and for-profit academic and technical education programs," DeSilva + Phillips partner Jay MacDonald says in a statement.
Financial details of the transaction were not available.