Advertising revenue for consumer magazines was relatively flat in January, according to the latest report from the Publishers Information Bureau. Ad pages, however, dipped 1.9 percent compared to the same month in 2005.
A number of prominent magazine titles are off to rocky starts in 2006: The New Yorker was off 27 percent in revenue at $7.79 million and 31.4 percent in ad pages. Spin, on the block and rumored to be sold soon, slid 36.8 percent in PIB revenue ($1.71 million) on 34.7 percent less pages (30.9 in Jan. ﾑ06; 47.3 in Jan. ﾑ05). Playboy, whose publisher recently exited for Penthouse, was off 22.2 percent in revenue and 26 percent in pages.
A pair of Time Inc. titles;feeling the pressure of two rounds of company-wide layoffs in December and January;continued to struggle. Flagship Time was off 14.7 percent in revenue on roughly 26 less pages; Sports Illustrated fared much worse, off 28.7 percent in revenue and 30 percent on 95.26 ad pages.
Martha Stewart Living celebrated its first January of post-jail Martha doubling its PIB revenue to $7.32 million on 136 ad pages, an increase of 115.8 percent over 2005. CurtCo Media’s Robb Report saw a huge spike in revenue (170 percent to $5.26 million) and ad pages (153 percent to 218.42) for its 30th anniversary issue.
TV Guide, however, celebrated its first January not digest-sized with just over $13 million in PIB revenue (down over $23 million from January 2005) on 75.27 ad pages;some 130 less than the 206 it opened with last year.