PIB Revenue Up, Ad Pages Off Through September
By Dylan Stableford
Rate-card-reported advertising revenue has increased 7.9 percent, though ad pages have increased just one percent through September when compared to the first nine months of last year, according to the latest Publishers Information Bureau
figures released today.
PIB revenue increased by 4.7 percent in September, the eight consecutive month of revenue increases, though ad pages;often cited as a better indicator of the industry’s health;were down 1.3 percent.
Meet the Author
OCTOBER 9-10, 2018 | NEW YORK CITY
Want to learn more?
Don't miss this session at The Folio: Show!
