Online Ad Management, Revenue Service Launched for Larger Publishers
PubMatic’s Premiere for publishers with at least $5 million in online revenue.
Advertising revenue optimization company PubMatic recently launched PubMatic Premier, a service the company says aims to increase revenue that larger media companies generate from online ad networks.
Among its features, PubMatic Premier says it can predict ad network pricing from publishers on frequency-based campaigns, automatically allocate impressions for maximum ad revenue, detect in the highest paying/performing ad networks and allows ad networks to bid on inventory—all in real-time.
According to Joe Luna, director of online advertising operations at Fast Company and Inc., PubMatic Premiere has allowed him to “work with more ad networks than we have in the past, at a time when we’re too busy to manage each network separately.”
PubMatic said it funded the launch of PubMatic Premiere, in part, by closing on a series B financing. Investors included Helion Ventures, Nexus India Capital and Draper Fisher Jurveston, a venture capital firm that also has backed online content network Glam Media.