Ode to the Permalink
In July of 2006, NXTbook Media became the first digital publisher to offer page-specific permalinks. Though the term sounds technical, the reality is that permalinks are essential for producing social-media friendly content.
Simply put, permalinks allow digital edition content to be easily saved and shared online. They serve as the bridge between your content and the millions of users who save, share and post content on forums, blogs and social networking sites.
When permalinks were first introduced to the Web in 2000, the effect was dramatic. The scholar Rebecca Blood wrote:
Permalinks gave each blog entry a permanent location at which it could be referenced–a distinct URL. Previously, weblog archives had been navigable only through browsing. Now, bloggers could reference specific weblog entries as elegantly as they referenced any online source. The feature was so useful that it became a canonical component of the standard weblog entry. In a medium whose currency is links, weblogs without permalinks were at a sudden disadvantage.
In 2003, Tom Coates wrote:
For the first time it became relatively easy to gesture directly at a highly specific post on someone else’s site and talk about it. Discussion emerged. Chat emerged. And – as a result – friendships emerged or became more entrenched.
Three years after Tom Coates wrote about the importance of permalinks – blogs, forums and other ways people save and share content are bigger than ever, yet many digital editions lack the permalink – the essential bridge that links content to the millions of users on the Web.
At NXTbook Media, we consider the permalink to be an essential feature of our product offering. A single-click option from the tool bar delivers a specific link to the user which can be shared and saved across the Web, providing context and relevance to readers Worldwide.
Long live the permalink!
Marcus Grimm is the Marketing Director for NXTbook Media. He blogs at http://nxtbook.com/blog.