The New York Times will roll out its much-anticipated digital subscription package, probably next month, according to a report by The Wall Street Journal. Unlimited access to the NYTimes.com (including iPad) will cost about $20 per month, and less for a Web-only subscription (the Journal article notes that The Times currently costs #$20 per month on Amazon’s Kindle).
Readers will be able to access a certain number of pages on the Web site each month before ponying up for a subscription.
It’s a tremendous strategic gamble for the Times, which draws more than 30 million unique visitors according to comScore and drives more than $100 million in advertising according to the Journal. Only about 15 percent of the Times‘ online readers are considered "heavy users" and many visitors come to the Times through search engines, social media sides and secondary pages.
"People are showing the willingness to pay for something that they feel is important," said Times publisher Arthur Sulzberger at the Digital Life Design conference in Munich yesterday. "Sometimes, that is quality journalism."