Digital publishing leader NXTbook Media continues their relentless pursuit of product development with three ground-breaking product innovations that have made their digital edition solution more enticing to magazine publishers seeking to build a bridge between their print and online properties.
Circulators Unlock the Gates With Dynamic Preview
Print publishers with protected content find themselves unable to participate in online conversations. Dynamic Preview, however, enables publishers to create windows within their publication. These windows can be opened and closed at the publishers’ discretion, allowing readers to preview content previously unavailable.
Publishers can opt to open up locked content for a certain number of pages or unlock pages after a certain period of time. NXTbook Media has also created a special sponsorship window within Dynamic Preview so publications can choose to unlock content thanks to sponsor participation.
"The best way to sell your content is by getting readers to see your content," says NXTbook Media president Spencer Ewald. "Dynamic Preview is designed to do just that."
The Dynamic Preview feature is free for all customers using NXTbook Media’s digital rights management services.
Advertisers ‘Shocked’ by Ad-Jolt Program
Many digital publishers have offered animated advertising for years. Acceptance has often been luke-warm, though, as customers struggled with the cost and time required to create messages in Flash. NXTbook Media solves this quandary with its exclusive Ad-Jolt program, which works for publishers of all digital edition producers that accept Flash advertising.
Working directly from the PDF, NXTbook Media creates a captivating message, suitable for inclusion inside any digital edition. The animated advertisements are created quickly and at a much lower cost than typical Flash animation.
"Traditional publishers often struggle with the costs of Flash animation," says Ewald. "Moreover, they often say they’re uncertain how to execute the message. Ad-Jolt gives them a way to dramatically improve the presentation of their materials at a fraction of the cost."
Webmasters Do Less Work – Get More From NXTbook
A digital edition only works if readers know about new content as soon as their issue is launched. Previously, this was accomplished by webmasters updating links on the publisher’s Web site. NXTbook Media has automated this process and included exciting new features in a product dubbed NXTwidget.
With NXTwidget, viewers of the Web site can scroll through a miniature version of the magazine along the sidebar of the publisher’s Web site. Page summaries display information about the content as well. Readers can even search the issue for keywords, all without leaving the publisher’s Web site. Most exciting to Webmasters, once installed on a publisher’s Web site, the NXTwidget dynamically updates itself as soon as the newest issue is published.
"The NXTwidget is a first-of-its-kind in the industry," says Ewald. "For the first time ever, publishers can get readers interacting with digital edition content directly from their Web site and the content is live the moment the publishers wishes."
The NXTwidget is provided free of charge to all NXTbook Media customers.