Northstar Travel Media has made its second Asia-based acquisition in a month, picking up Web In Travel, an event and media company serving the travel and meetings markets. The deal complements another made by the company in early March when it purchased several brands from Contineo Media, which, like WIT, is based in Singapore.
It’s another sub-$5 million deal for Northstar, but it expands its activities in Asia—adding a larger event component to the media brands it picked up from Contineo.
The WIT brands—news website, newsletters and video—are led by a half-dozen events, including its flagship WIT Conference.
"This adds a powerful group of face-to-face events to complement our publishing brands in Asia," says Northstar CEO Tom Kemp. "Web In Travel is the leading group of events serving online travel distribution and travel technology."
The assets will be added to a new operating entity called Northstar Travel Media Singapore Pte Ltd, which was formed as a result of the Contineo deal.
WIT founder and editor Yeoh Siew Hoon will become editorial director of Northstar Travel Media Asia, reporting to Bob Sullivan, executive vice president of Northstar Travel Media. The rest of the WIT team will continue to run the operation as before.