SELF inks deal with Jeter’s media startup…
Condé Nast’s Self announced Thursday the formation of a new partnership with The Players’ Tribune—the media platform for athletes by athletes launched by Derek Jeter in 2014—under which the two brands will produce a series of personal essays and videos celebrating women in sports.
Under the banner “The Playing Field,” the series will premiere this fall, with content on both brands’ sites and social channels. Serving as executive producer for the video component of the series will be sabre fencer Ibtihaj Muhammad, who notably became the first American Olympian to wear a hijab while competing at the 2016 summer games in Rio.
The two brands are working in conjunction with the Association of National Advertisers’ #SeeHer initiative, a two year-old program aimed at eliminating bias in advertising and media and portraying women and girls in an accurate and positive light.
“Self is committed to helping people feel better, and providing a platform where people can share their personal experiences to facilitate a dialogue with a larger community is one way we accomplish that,” said editor-in-chief Carolyn Kylstra in a statement. “We are thrilled to be partnering with The Players’ Tribune to honor so many incredible female athletes and share the stories that are meaningful to them.”
In April, Kylstra provided Folio: with some more context around Self‘s ongoing transformation and recommitting to the brand’s core values since taking over as EIC late in 2016. More on that here.
MPA salutes the independents…
MPA, the Association of Magazine Media, announced the winners of the annual Imagination Awards—representing the year’s best work among the independent publishers within MPA’s membership—as part of the 2018 IMAG conference in Boston Thursday afternoon.
Winners were honored across seven categories: Audience, Content, Digital, Events, Leadership, General Revenue, and Advertising/Native.
View the full list of winners below:
- Audience: Family Handyman (Trusted Media Brands) | Family Handyman on Pinterest
- Content: National Geographic | Urban Expeditions project
- Digital: America’s Test Kitchen | ATK’s digital revenue operations
- Events: Backpacker (Active Interest Media) | Get Out More Tour
- Leadership: Fine Home Building (Taunton Press) | Keep Craft Alive campaign
- General Revenue: This Old House | TOH Insider membership program
- Advertising and Native Revenue (tie):
- AFAR and Nikon | World in Focus
- Fine Cooking (Taunton Press) and Celebrity Cruises | Moveable Feast with Celebrity Cruises
Gun Digest owner acquires knife brand…
Caribou Media Group, publisher of the 16x frequency title Gun Digest, has acquired the monthly knife collecting magazine Blade and its related trade shows—the 37 year-old annual Blade Show in Atlanta, which bills itself as “the world’s largest knife show,” and its newly launched counterpart, Blade Show West—from F+W Media.
It’s a reunion for Blade and Gun Digest, which were both previously under the F+W umbrella before Caribou acquired Gun Digest last year.
Westport, Conn.-based Corporate Solutions advised F+W in the sale. Terms were not disclosed.
New on the job board…
South Carolina Living, “the Palmetto State’s largest print publication,” seeks a full-time, “rock star” managing editor to join its offices in Cayce, S.C., just across the Congaree River from downtown Columbia. Seven to 10 years’ experience in newspaper or magazine journalism required.