New Technology from RR Donnelley Expands Co-Mailing Options
Different trim sizes can be combined into same mail stream.
Ever since last summer’s significant postal rate increase and restructuring, publishers have been scrambling to catch up. One strategy that has helped publishers realize legitimate savings is co-mailing—and as the pressures mount, printers, if only to remain competitive in a supremely cost-challenged environment, have been stepping in with services to assist where possible.
RR Donnelley recently stepped up its co-mailing capabilities. The printer announced a new variable trim binding technology that allows products of variable trim sizes to be pooled into a single mail stream.
When contacted by FOLIO:, an RR Donnelley spokesperson could not immediately say how the new technology will affect the company’s magazine clients.
Some estimates note that co-mailing can save a publisher 5 to 10 percent off postal costs, before charges for the service are factored in.
The technology allows multiple sized products from different customers to be bound in-line in a single operation, according to the release. By eliminating the uniform trim size requirement—the technology can accommodate variations in trim size up to one inch in either head-to-foot or side-to-side dimensions—more publishers can take advantage of the savings.
According to the printer, customers that are already participating in a co-mailing arrangement can now more freely investigate trim size changes to save on paper costs without worrying about losing their place in a co-mailing stream.
RR Donnelley on Tuesday reported its first quarter revenues, which were $3 billion, up 7.3 percent from the same period in 2007. The company attributes the increase to recent acquisitions and favorable exchange rates. Net earnings were $182 million, up from $138.9 million during the first quarter last year.