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“Good Girls” Ads Draw Attention Across Three Different Magazines
Identical advertisements in three separate entertainment titles for the new sitcom took home top ranks in GfK MRI's February Ad Recall Survey.

By FOLIO: Magazine Staff :: June 29, 2018

It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the entertainment genre in February.

A two-page spread for the Feb. 26 premiere of NBC’s “Good Girls”—a modern day drama wherein three women band together to rob a grocery store to alleviate their individual financial woes—scored three of the top positions in three separate entertainment titles.

Meanwhile, an ad in the Feb. 19 Star Magazine promoting the Bounce Trumpet Awards also landed among the highest achievers for consumer recall.

The best-scoring “Good Girls” promo was an ad in the Feb. 19 issue of TV Guide Magazine, with a Noted score of 90 among survey respondents. It tied with a combo ad in the Feb. 5 issue of OK! magazine for Tampax Pearl Tampons and Tampax Pocket Pearl Tampons.

Close behind was a “Good Girls” ad in the Feb. 26 issue of In Touch Weekly, with a Noted score of 89, and one in the Feb. 23 Entertainment Weekly, at 87.

Rounding out the top rankings was an ad in the Feb. 5 edition of OK! for Advil Minis Liqui-Gels. It was recalled by 85 percent of Starch survey respondents, tied with the Bounce Trumpet Awards ad.

Along with data on the top ads that consumers Noted, or recalled having read, GfK MRI also provided the audience for these magazine issues from its Issue Specific study. IS metrics show how magazines perform with regard to their average issue audience estimates from GfK MRI’s Survey of the American Consumer™ for the two most recent Waves of Survey data.


In Touch 022618_Good Girls_2C_page 2Entertainment Weekly 022318_Good Girls_2C_page 1 Rank: #1 (tie) NBC Good Girls

Magazine: TV Guide Magazine

Noted Score: 90%

Issue Specific Audience: 11,155,000

 

Rank: #3 NBC Good Girls

Magazine: In Touch Weekly

Noted: 89%

Issue Specific Audience: 4,886,000

 

Rank: #4 NBC Good Girls

Magazine: Entertainment Weekly

Noted: 87%

Issue Specific Audience: 8,311,000

 


Screen Shot 2018-06-25 at 9.45.24 AM

Rank: #1 (tie) Tampax Pearl Tampons and Tampax Pocket Pearl Tampons

Magazine: OK!

Noted: 90%

Issue Specific Audience: 3,089,000

 

 

 

 

 

 

 

 

 

 


OK! 020518_Advil_4C.JPGRank: #5 (tie) Advil Minis Liqui-Gels

Magazine: OK!

Noted: 85%

Issue Specific Audience: 3,089,000

 

 

 

 

 

 

 

 

 

 


Star Magazine 021918_BNCE_2C

Rank: #5 (tie) Bounce Trumpet Awards

Magazine: Star Magazine

Noted: 85%

Issue Specific Audience: 4,464,000

Meet the Author

FOLIO: Magazine Staff
FOLIO: Magazine Staff
@foliomag


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