Most Recent Relaunch of Success Ends in Failure
Less than a year after its most recent relaunch, Success magazine has folded for the third time in its more than 100-year history. VideoPlus, a Dallas-based marketing and communications company, announced today that it has acquired the rights to the magazine’s title, trademarks and logos.
"Success magazine is very complimentary to our existing portfolio of magazines," VideoPlus president and CEO Stuart Johnson says. VideoPlus publishes titles including Success from Home, Empowering Women and Your Business at Home. The company plans to begin publishing a bi-monthly edition of Success during the first quarter of 2008, Johnson says.
Success employees learned of the acquisition in late July when the magazine’s owners closed its New York office. "I was informed by the investors that they sold the marks to VideoPlus on July 23 on an unscheduled trip by the owners to our office in New York," Success publisher Joseph Guerriero tells Folio: Alert. "We had a total of 16 full-time employees and four part-timers. All were let go except for yours truly." Success’ former owners plan to retain Guerriero to grow their motivational business seminar series, he says.
Launched in 1891 as a personal development magazine, Success folded in 1924 following the death of its founding editor Orison Swett Marden. After being relaunched decades later;and having a number of owners over the years, the magazine folded for the second time in 2001.
Last October, Success employees were notified that VideoPlus had filed a lawsuit in federal court against the owners of the magazine, claiming trademark infringement, says Guerriero. "I was obviously disappointed," he says. "Advertising got a bit stronger with every issue and newsstand sell-through was over 30 percent."