Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most Useful" and "Most Entertaining."
Rankings are based on the percent of a magazine’s digital audience that cites the brand as their preferred source of information for each of the attributes measured, while digital readers include a magazine’s Website and social network visitors, electronic subscribers, and consumers accessing a magazine’s content through mobile devices.
According to Affinity, top performers include:
Most Trusted: WebMD the Magazine
Most Entertaining: Maxim
Most Useful: Cooking Light
Most Innovative: Dwell
Most Believable: Guideposts
Most Topical: The Atlantic
Most Authoritative: The Economist
Most Interesting: Smithsonian
Most Enjoyable: Playboy (go figure)
For Affinity’s full release, click here.
Meanwhile, anonymous blogger Dead Tree Edition digs into a recent "digital IQ" ranking of 87 consumer magazine websites from digital think tank L2 that named TIME as the only "Genius" among the bunch. Dead Tree highlights the dunces of the bunch (by L2 standards), starting with inTouch Weekly, which ranks dead last. "I’m no web designer (in case you hadn’t noticed), but the inTouch site does have a late 1990s "Guess what? We’re now on the Internet!" look to it," writes Dead Tree.