WINNER: ESPN | ESPN The Magazine
At ESPN The Magazine, the team goes big—literally—whether that’s the oversized pages, the bold typography or dynamic photography. They strive to be larger than life, capturing visually the visceral, emotional feeling of sports in America today.The custom typography of the MLB Preview is a modern twist on those classic Old English baseball logos of yesteryear and is the design device that unifies each page throughout the feature well. It contrasts nicely against Washington Nationals outfielder Bryce Harper on the cover, and it becomes a fun baseball patch on page 49 that kicks off the feature well. It also adds a bold graphic punch to its power rankings, which start on page 87.
The 73 Reasons to Love the Warriors issue demonstrates what we do best—create compelling stories and packages in almost every form. The feature well, which follows the journey of the Golden State Warriors as they closed in on an NBA-record 73 regular-season wins, is filled with a surprising mix of narratives. The numbers, adopted from the team’s basic color palette, are as bold as the Warriors’ performance was during the regular season. From original photography to graphics and illustrations, each element of the design helps emphasize the issue’s objective: to tell you everything you need to know about the Warriors.