Best Overall Campaign (1/2)
WINNER: The Washington Post | WP BrandStudio and Bank of America Responsible Growth Series
The Washington Post’s in-house creative agency WP BrandStudio and Bank of America partnered to produce a year-long series showcasing how responsible growth strategies are helping customers and communities, while also generating strong financial performance for shareholders. Through several multimedia content experiences, the series highlights how corporations around the world are shifting towards incorporating environmental, social and governance factors into how they run their business.
Leveraging key learnings from WashPost’s engineering and editorial teams, WP BrandStudio used a proprietary tool called the Impact Score to measure the success of the campaign. According to these parameters, the content in the Responsible Growth series consistently outperformed WP BrandStudio benchmarks and WP edit content. Average time spent and page views were key drivers of the high score.